Make your own Personal Marketing

Make your own Personal Marketing

Make your own Personal Marketing by Márcia Monteiro

In an increasingly competitive market, not only between companies and organisations but also between people, it is very important to develop our own personal marketing, because this is the only way we can possibly differentiate ourselves from others. Besides, when we work in our personal marketing, we are investing in our self-knowledge, which will bring us a lot of tools to apply in the most diverse professional and personal situations.

Personal marketing is translated into a set of strategies applied in a consistent and planned way which will add more value to your personal image. This set of strategies is one of the most effective ways of promoting your own image, content and work, standing you out not only in your professional environment but also in the job market in general. By applying these strategies, you will have the chance to highlight your abilities and skills in a positive way, adding more value and causing a good impression.

If you believe you are not capable of developing your own personal marketing, you are wrong. Although there might be people inspired to develop it effectively, this ability isn’t born with people and it can be learned, developed and improved. Next, we will show you a few tips on how to improve your personal marketing.

Tips for a great performance of your personal marketing:

  • Have a goal
  • Practice self-knowledge
  • Act naturally
  • Have a firm handshake
  • Look people in the eye
  • Take initiative
  • Invest in qualification / graduation / skills
  • Take care of your physical appearance
  • Take care of your virtual image
  • Improve your communication skills with others
  • Be a good listener
  • Be aware of everything that surrounds you and follow the news
  • Honour your commitments and be punctual
  • Do networking

Márcia Monteiro – MA Marketing Course Leader
London School of Design and Marketing

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