New Zara Logo

New Zara Logo

New Zara Logo

The new Zara logo was launched simultaneously with the announcement of the spring-summer 2019 collection. Fabien Baron was responsible for the artistic direction of the campaign and his agency, Baron & Baron, was responsible for creating the logo that is characterized by higher, thinner and curved lines. These same lines overlap by reducing the space between letters.

Reactions have already been noted on social media and some people claim that there are similarities of Zara’s logo with other Baron & Baron works, for example, referring to Harper’s Bazaar magazine as source of inspiration.

What’s your opinion?

 

Credit Image: www.fastcompany.com

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