Xénia Azevedo

February 16, 2024

The Evolution of Inbound Marketing: A Customer-Centric Approach

Today, an increasing number of companies and brands are recognizing the potential of "Inbound Marketing." Beyond mere sales, these entities aim to maintain customer interest, build relationships, and transform satisfied customers into advocates who recommend their products or services to others.
February 2, 2024
Blog article poster with title: "Creativity: A Success Guide for Higher Education Students

Creativity – Success Guide for Higher Education Students

The objective of this work was to show the different phases of the process of creation and elaboration of the guide, showing the different stages of editorial design.
January 9, 2024
Blog Article - New Year's Resolutions in Marketing

New Year’s Resolutions in Marketing

New Year's celebrations often prompt us to look back at the past year and set new goals for the coming one. It's a time for personal reflection and a chance to renew our hopes.
December 22, 2023
From Presents to Presence: Redefining Christmas

From Presents to Presence: Redefining Christmas

Christmas should be about bringing loved ones together, reflecting on our choices, and spreading goodwill. But sometimes, people end up serving companies instead of the other way around.
December 7, 2023
The Importance of the Authorial Creative Process in Typography Design

The Importance of the Authorial Creative Process in Typographic Design

Typography is the means by which Man managed to catalogue communication for its easy repercussion and dissemination. Typography dominates the world in all its aspects and dictates how we relate to ourselves and how we relate to our surroundings.
November 24, 2023
The Cultural Power of Visual Design

The Cultural Power of Visual Design

The impact of educated visual design on culture has become a pressing issue, thanks to the widespread use of instant digital visual media. This trend towards visual communication affects not only trained professionals but also everyday people without formal training.
November 10, 2023
Blog article post on The Effect of Stress on Design Learning and Creative Potential by Eryn Corbeil who did the Master's in Design programme

The Effect of Stress on Design Learning and Creative Potential

This project aims to contribute to the basis of knowledge upon which we can shift stress from negative to positive, and build resilience in graphic design education.
November 3, 2023
LSDM_Re Fab: Recycling Traditional Indian Attire - "Sari" - Through Digital Solutions

Re Fab: Recycling Traditional Indian Attire – “Sari” – Through Digital Solutions

‘The Sari’, an ambassador for India, is deeply embedded in the Indian psyche and sartorial sense due to its usage starting from the bronze age civilization over 4000 years ago. It embodies the socio-cultural & economic journey of the Indian subcontinent. Sari is relevant not only to the owner but also to people who are involved in making it, especially when it is handcrafted and to the owner who receives it once its life cycle is over.
October 20, 2023
LSDM_Can Design Thinking Become a Method of Informing the Practice of Photography

Can Design Thinking Become a Method of Informing the Practice of Photography?

Photography is one form of application in visual communication and the arts. It is a valuable instrument in visual research — which informs design thinking's core activities. But what happens if this interaction is reversed?
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