Blog
June 1, 2026
by Catarina Aguiar e Reis The leap into the unknown Last year, I made a decision that changed everything: I moved to Australia for nine months. At the time, my professional background was a patchwork of freelance projects and niche brand experiments, no corporate case studies, no viral campaigns, no […]
May 13, 2026
Feedback is an essential part of growth. Yet, for many creatives and professionals, it can feel personal, uncomfortable – even discouraging. The challenge isn’t just receiving feedback.It’s learning how to use it without losing confidence in yourself. Here’s how to approach it with the right mindset. Pause Before You React […]
April 29, 2026
by Stamatina Kiriazou “What does the industry really look like after graduation?” For me, the honest answer is: not a straight line. It’s a series of moments where you learn, and then learn again. After graduating from LSDM, I finally had the language to describe something I had already been […]
April 17, 2026
Good user experience (UX) doesn’t happen by chance. It’s the result of intentional design, user understanding, and continuous testing. Yet, many designers, especially early on, fall into the same common traps. The good news?Most UX mistakes are fixable once you know what to look for. Mistake #1: Designing for Yourself, […]
February 23, 2026
By Ana Marques Over the last few years, I found myself standing in front of beauty shelves not just looking for a good product — but asking bigger questions. Who made this? Is it safe for my skin and the planet? Am I supporting a brand that truly cares? These […]
November 4, 2025
By Sanyukta Ghosh What started as entertainment has evolved into one of Japan’s most iconic global assets. Anime, once a niche cultural phenomenon, is now a multi-billion-dollar industry – and more than that, it’s a marketing superpower. In my final project at the London School of Design and Marketing, I […]
October 9, 2025
By Mariane Rached We live in a time of constant disruption. Technology evolves, trends shift, attention spans shrink. And yet, one truth remains: brands that focus on people — not just products — are the ones that last. In my final project at the London School of Design and Marketing, […]
October 2, 2025
Great design doesn’t always require expensive tools. Whether you’re a student just starting your creative journey or a professional looking to speed up workflows, there are plenty of free resources available that can save you both time and money — without sacrificing quality. Here are 5 must-have free resources for […]
September 17, 2025
Studying remotely sounds great — no commute, flexible hours, your own rhythm. But let’s be honest: staying motivated while learning from home is not always easy. The distractions are real, and so is the temptation to procrastinate. Here are 6 proven ways to keep your motivation high: 1. Create a […]
September 11, 2025
Remote work isn’t just for programmers anymore — the creative industry is booming with opportunities you can do from anywhere: cafés, co-working spaces, or even your balcony. But the big question is: do you have the skills companies are hiring for? Here are 5 creative skills in high demand for […]
September 3, 2025
At first glance, branding and marketing might look the same.Both involve communicating with audiences, both aim to create growth, and both are crucial to success. But here’s the truth: branding and marketing are not interchangeable.They work together, but they serve different purposes. Let’s break it down. 1. Branding = Who […]
July 25, 2025
In marketing, everything starts with one key question: “Who are you really talking to?”Without a clear understanding of your audience, even the most beautiful campaigns can miss the mark. Here’s how to identify, understand, and connect with your ideal audience. 1. Start with Demographics Demographics are the concrete facts about […]
July 10, 2025
In the fast-paced world of digital careers, technical skills may open the door, but it’s soft skills that determine how far you’ll go. From communication to self-motivation, here are the essential human qualities every digital professional should master. 1. Communication: Speak Clearly, Listen Deeply Communication in digital roles isn’t just […]
July 1, 2025
In the world of digital design, two terms are often used interchangeably: UI (User Interface) and UX (User Experience). While closely connected, they serve distinct purposes — and mastering both is essential for creating digital products that are not only functional but delightful. If you’re aiming to build websites, apps, […]
June 26, 2025
Ever wondered how someone goes from discovering your brand to becoming a loyal customer? Let’s break down the marketing funnel step-by-step. Awareness: They Find You The journey begins with visibility: Your job? Get noticed. Interest: They Learn More Now they’re intrigued: Keep them curious. Decision: They Compare They start evaluating: […]
June 18, 2025
Marketing has evolved dramatically – but which approach wins in today’s world? Here’s how digital and traditional strategies compare. Digital Marketing: Scalable & Trackable Digital marketing offers agility and measurable impact: Perfect for brands looking to grow quickly, test often, and stay data-driven. Traditional Marketing: Tangible & Trustworthy Traditional methods […]
June 11, 2025
Great design isn’t just about aesthetics – it’s about purpose. Whether you’re designing a poster, website, or logo, these five foundational principles will help you create work that not only looks good but communicates effectively. 1. Balance: Distribute Visual Weight Evenly Balance gives your design stability. Whether symmetrical (mirrored) or […]
June 4, 2025
As artificial intelligence continues to transform industries, marketing and design are experiencing a rapid evolution. But is AI a friend or a foe to creatives? Let’s explore the impact, benefits, and critical questions surrounding AI in these fields. AI Tools for Productivity AI is reshaping how professionals work across marketing […]
May 28, 2025
In a world filled with endless information, grabbing your audience’s attention is harder than ever. That’s where visual storytelling comes in. By combining imagery with a clear narrative, you can communicate more powerfully and memorably. Here’s why visuals speak louder than words. What is Visual Storytelling? Visual storytelling is the […]
May 21, 2025
Colors do more than make designs look good — they have the power to evoke emotions, influence decisions, and shape perceptions. Understanding the psychology of color can transform your marketing strategy. What is Color Psychology in Marketing? Color psychology is the study of how colors impact emotions and behavior. In […]
May 15, 2025
In the world of marketing, understanding what makes consumers tick has always been the ultimate goal. Neuromarketing takes this pursuit to a new level by combining psychology with cutting-edge neuroscience to uncover how our brains respond to ads, sounds, packaging, and more. What is Neuromarketing? Neuromarketing is the science of […]
April 29, 2025
Marketing isn’t just about selling — it’s about connecting, persuading, storytelling, and creating lasting impressions. Whether you’re a seasoned marketer or just getting started, certain books have the power to completely transform your perspective. Here are seven must-reads that will reshape how you approach marketing — and why they deserve […]
April 1, 2025
Marketing is all about strategy, creativity, and execution. But the right tools can make all the difference – helping you design, plan, analyze, and optimize your marketing efforts. The best part? You don’t need a big budget to access some of the most powerful marketing tools available today! Here are […]
March 24, 2025
Great design isn’t just about making things look good – it’s about solving problems, improving usability, and sparking creativity. Whether you’re a UX designer, graphic designer, or creative thinker, these five books will transform the way you approach design. From understanding human behavior to mastering typography, these must-reads will elevate […]
March 20, 2025
Are you struggling to find the right design tools? The good news is that you don’t need to spend a fortune to create stunning designs! Whether you’re a beginner or a pro, there are powerful free tools available that can elevate your creative game. Here are 10 essential (and totally […]
March 14, 2025
In today’s digital world, online learning offers incredible flexibility – but it also comes with unique challenges. Without a structured classroom setting, it’s easy to fall into procrastination, distractions, and last-minute cramming. If you’re struggling to manage your time effectively, don’t worry – you’re not alone! Here are five powerful […]
January 29, 2025
Human evolution is characterized by the form of communication acquired through language. Since the times of Altamira or Chauvet, Man has had the need to express himself, whether through paintings or further on through symbols, hieroglyphics until we reach the letters, it is communication through language that has made Humanity […]
January 2, 2025
The Covid-19 health pandemic caused the education of children around the world to be affected by prevention measures that restrict mobility. Educational establishments and teachers made the effort to adapt to continue with classes online through technological tools for learning and communication (TACs), encountering many problems in the process. Some […]
December 10, 2024
Due to the COVID-19 pandemic, the education sector was one of the most affected, the teaching method drastically changed. The face-to-face classes had to be quickly adapted to the online system, so the same practices as before were adopted, without taking into account that, now under this model, the lines […]
November 13, 2024
The study sets on a path of design learning as it explores the true nature of convergent and divergent thinking while crossing over the realm of creative freedom. It’s a field based project constructed by Piaget’s developmental stages, which uncovers behavioural indicators that contribute for a successfully creative outcome rooting […]
October 22, 2024
Zine to be Seen: Negotiating Identity and Building Communities as Third Culture Filipino-Hongkongers
The research into immigrant children and third-culture kids often speaks about the rootlessness and restlessness felt by these people having to balance their native or parents’ native cultures with that of where they live and grow up. This study investigated Filipino-Hongkongers that grew up as third-culture kids and explored their […]
February 16, 2024
Today, an increasing number of companies and brands are recognizing the potential of "Inbound Marketing." Beyond mere sales, these entities aim to maintain customer interest, build relationships, and transform satisfied customers into advocates who recommend their products or services to others.
February 2, 2024
The objective of this work was to show the different phases of the process of creation and elaboration of the guide, showing the different stages of editorial design.
January 9, 2024
New Year's celebrations often prompt us to look back at the past year and set new goals for the coming one. It's a time for personal reflection and a chance to renew our hopes.
December 22, 2023
Christmas should be about bringing loved ones together, reflecting on our choices, and spreading goodwill. But sometimes, people end up serving companies instead of the other way around.
December 7, 2023
Typography is the means by which Man managed to catalogue communication for its easy repercussion and dissemination. Typography dominates the world in all its aspects and dictates how we relate to ourselves and how we relate to our surroundings.
November 24, 2023
The impact of educated visual design on culture has become a pressing issue, thanks to the widespread use of instant digital visual media. This trend towards visual communication affects not only trained professionals but also everyday people without formal training.
November 10, 2023
This project aims to contribute to the basis of knowledge upon which we can shift stress from negative to positive, and build resilience in graphic design education.
November 3, 2023
‘The Sari’, an ambassador for India, is deeply embedded in the Indian psyche and sartorial sense due to its usage starting from the bronze age civilization over 4000 years ago. It embodies the socio-cultural & economic journey of the Indian subcontinent. Sari is relevant not only to the owner but also to people who are involved in making it, especially when it is handcrafted and to the owner who receives it once its life cycle is over.
October 20, 2023
Photography is one form of application in visual communication and the arts. It is a valuable instrument in visual research — which informs design thinking's core activities. But what happens if this interaction is reversed?
September 21, 2023
The container of a product, also known as packaging, became one of the most effective communication resources. Due to the advent of technology, the rise of self-service, and the ongoing evolution of consumers’ living, the packaging increasingly assumed a stimulus of impulsive buying behaviour.
September 7, 2023
A conceptual design was planned, as a basis for a pursuing governmental maturation project. The desired outcome was a testable prototype of a kit, adequate for laymen under war conditions. A backpack sized smart medical kit was designed, new, concerning lay-usability, serving from prevention to aftercare, and diagnostics nearly approaching doctors’ practice conditions.
August 25, 2023
Neuroscience uses technology to measure the brain’s response to stimuli, providing consumer researchers insights. As such, the research outcomes from consumer neuroscience can be of significant value to retailers.
July 28, 2023
Can tokenization and blockchain democratise finance and bring more active participants into the financial markets? The case for southeast asia
June 23, 2023
The Web3 is an opportunity for digital creators to find new forms of work. This third phase of the Internet's development promises deeper user engagement, a decentralised culture, and enhanced immersive experiences.
May 15, 2023
In order to fully unleash the potential of sound design in eastern Congo's community media, it is crucial that training is provided to the radios' staff members as well as members of the general public. Funders and actors from the private sector can play a key role in democratizing sound design, a step which will benefit all members of the community through an enhanced auditive experience.
April 19, 2023
It is good to understand that the Metaverse is no longer science fiction, but a new level of reality that combines the real and virtual universe.
