May 15, 2023

May 15, 2023

The Practice of Sound Design in Eastern Congo’s Community Radio stations

In order to fully unleash the potential of sound design in eastern Congo's community media, it is crucial that training is provided to the radios' staff members as well as members of the general public. Funders and actors from the private sector can play a key role in democratizing sound design, a step which will benefit all members of the community through an enhanced auditive experience.

April 19, 2023

How can the metaverse change the business world? The case of the Portuguese company JOINCO

It is good to understand that the Metaverse is no longer science fiction, but a new level of reality that combines the real and virtual universe.

May 5, 2023

Marketing The Unknown

In approaching new markets and opportunities, companies that apply strategic marketing make good practice of market studies and trend analysis, aiming to anticipate the needs and behaviour of consumers or potential client companies.

March 29, 2023

Plant-based pies in South Africa – Elitist trend or the future?

Pieman’s is the largest manufacturer of pies in South Africa and the cost of their primary ingredient, meat, has increased dramatically over the last two years making it difficult to maintain their profitability targets. This research conducted two interviews and three focus groups to establish the suitability of developing a […]

March 29, 2023

The Importance of Social Listening in Marketing and Design

In today’s digital age, social media has become an integral part of the marketing and design industry. They’re an important tool for businesses to connect with customers, promote products and build brand loyalty. But it’s not just about creating and sharing content. It’s also about hearing what customers are saying […]

March 18, 2023

Chat GPT for designers: Boon or bane?

When I started writing this article on this latest phenomenon, ChatGPT, I realised how much I was relying on hearsay to form an opinion, which in any context is not advisable, leave alone regarding a technological marvel that has wrested the world’s attention, generating curiosity and concern in equal measure. […]

March 6, 2023

Learning Environment Design: Optimising Classrooms for 21st Century Learning

There has been significant research and development in the field of education however primarily the focus has been on curriculum and pedagogy. The aim of this project was to research the current thinking on 21st Century education and then consider the physical space in which the students learn ‘the classroom’ […]

March 3, 2023

Understanding how trends are born: A look into the world of marketing and design

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]

March 3, 2023

Gamification: The Power of Play

Marketing is about appealing to customers and getting them to take desired actions. Gamification is the use of game elements in non-game contexts to motivate people to do something. This can be used to increase customer loyalty, build brand loyalty and encourage desired behaviours. In this article, we look at […]

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