December 3, 2021

Time Management for Online Learners – 8 Tips and Tricks

Time management is simply the key to success. Graduating online saves you time and money and gives you the flexibility you need. Here are 8 tips and tricks to help you get the most of your online programme: 1. Find out what is expected of you by each professor/tutor/course/programme Read each syllabus thoroughly and familiarize yourself with the expectations for each course to optimize your time management. Talk to the programme’s director and to your tutor in order to understand what it is expected from you as a student. 2. Write down due dates Write down key due dates from the syllabus in one or more additional places where you’ll refer to them regularly. Review these due dates before making professional, social, or personal commitments that may conflict with your school requirements. Check your online campus regularly for assignments and assistance. 3. Create mini-appointments Create your own “mini” deadlines to help you better monitor your own progress. For instance, a deadline for completing the research for your paper or the first draft. Instead of feeling overwhelmed and wondering how you are going to get it all done, believe that you can do it all. Talk to your fellow cohorts. Share your […]
November 18, 2021
Design at its best

Design at its best

Those who know me know that I’m really not that into social media, photos, and posts. But when I received this degree, the first feeling I had was of gratitude, and for this reason, I couldn’t help but write this. I’m thankful to God for the gift of being able to learn in this amazing university, I’m also thankful to the whole staff at LSDM for helping me complete this wonderful course. I began my studies with the limited perspective that most people have about what design is and what a designer does. According to popular belief, a designer makes different, beautiful, and expensive stuff. Today, I can rightly say that the bigger goal of a designer is improving people’s lives, solving problems, proposing solutions that are often simple, yet efficient. I’ll never forget this one video, shown to us in one of the classes, in which a designers group assembled to help a really humble tribe where people had to walk miles and miles to get drinkable water, and on the way back they had to carry the giant containers filled with water on their shoulders. Many people would think of a little electric car, or the more obvious […]
November 8, 2021

The Buzz Game

If you haven’t heard or seen anything about Squid Game by now, you’ve probably been living under a rock. Though the show was only released a few months ago, the South Korean survival drama is sure one of Netflix’s biggest successes in any language, hitting number one in 90 countries. Squid Game is really an interesting case study for all Marketers. Why?   Deep diving in 3, 2, 1…   Do you remember the last time you saw a funny video on the internet, and you HAD to tell your friends? Well, it’s called “word-of-mouth”. It employs an element of viral marketing and captures the emotional aspect of the viewer. Word-of-mouth is more powerful than paid ad campaigns because the growth is organic, and the speed of information spread is unbelievably fast. One interaction leads to one conversation, then that conversation leads to another, and on and on. For Squid Game, TikTok played a deciding role in the proliferation of the message. When you’re creating a marketing strategy for an international brand you know you must create different campaigns accordingly with the culture of the country. That didn’t happen with Squid Game. How come? Because the basis of this series […]
October 8, 2021

6 essential steps for a successful entrepreneur

If you wish to be a successful entrepreneur, then you must know there are no secrets. There’s instead an attitude and a set of behaviours that must be adopted on behalf of an incredible journey of success. First, it’s necessary to demystify the true meaning of “entrepreneur”. An entrepreneur is not just a person who decided to open a company or a new business area. An entrepreneur is a visionary who identified a gap in the market and wishes, consequently, to solve that problem. If you relate to this, then get to know the six essential steps to assure you will be a successful entrepreneur, no matter if you’re a man or a woman.   #1 Fall in love To start a business requires that you’re ready for a huge amount of work and to dedicate yourself body and soul because after all, this is your passion. It requires time, dedication, effort and focus. So, considering all these demands and the number of things you’ll have to give up on, make sure this business is something you’re passionate about, that motivates you, it makes you get out of bed every day with commitment, determination and a clear goal.   #2 […]
October 1, 2021

GENERATIVE DESIGN: Say what?

Generative design is a design exploration process. As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity corporations. Generative design is a big trend that revolutionizes the work of designers, engineers, and architects. Nature explores all possible solutions that optimize performance in each environment. Generative design mimics nature’s approach to design – the way organisms evolve in the natural world – by starting with goals and then exploring all the best possible permutations of a solution through successive generations until the best one is found. Many designers are experimenting with generative design to produce new forms and improve existing products. To see designs, evolve, we must stop thinking of computers as mere drawing tools and start thinking about them as portals to greater exploration.   “Problems can never be solved at the level they were created” — Albert Einstein   This technology uses algorithms to generate every possible permutation of a design solution. The designer simply enters a set of parameters and then chooses the best outcome […]
September 29, 2021

MARKETING STRATEGIES AT CHRISTMAS: We’re in September?!

When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared to respond to the increase in consumerism experienced at that time. We believe that all marketing actions should occur throughout the year and not just at Christmas, but this can also be considered the ideal motto for creating new solutions and new ways of communicating.   1# Set a Calendar and Planning Companies and brands should set a timetable and marketing planning for Christmas as early as possible. As we’ve seen, more and more consumers are starting their Christmas shopping early, so companies and brands should be according to the purchase behaviour.   2# Create an identity for Christmas Regarding visual communication, you should start preparing it – even if temporary – the company or the brand’s image on the website, shop windows or social networks, should be associated with the holiday spirit.   3# Customized offer It is time to do something different. Instead of displaying the same products or services […]
September 24, 2021
JUST ASK!

Design mindset: just ask!

In the professional world of design, the ability to raise questions is paramount. Designers often respond without asking first, present “solutions” to all problems without properly analysing them. The importance of questioning for the creative process is huge. It helps you to prepare your work. You actually can save a lot of time asking the correct questions, filtering out the most valuable information.   Curiosity leads to knowledge and allows you to develop creativity!   It is essential for a designer to have a curiosity mindset. This mindset will lead him to ask clarifying questions, actively listen to the answers and consequently become more involved and accurate.   In design, you can’t get it right without making a mistake first. People are afraid of making mistakes, and most students don´t want to make mistakes. If we look at it as a preparation for the active life rather than a real-life simulation, school is the ideal place for making mistakes.   Design students with experience do not ask questions, mainly because they were not used to it. And, often, have never confronted ideas in a systemized and mediated way.   It’s paradigmatic to say that sometimes the students that are “exterior” […]
May 14, 2021

Returning to campus after COVID-19

In December 2019, the COVID-19 pandemic started. 3 months later, with a rapidly increasing death toll, the world went into lockdown. Governments introduced travel restrictions, curfews and social distancing. Classrooms closed within the space of a few days. The majority of students were sent home with one key question remaining unanswerable at present: “How will students continue to receive an education when they are not physically present at school?” In a study commissioned by the University and College Union to assess the financial impact of the pandemic on UK universities, the loss of tuition fee and teaching grant income across was estimated to be £2.47bn. Combining the effect of the economic downturn with the deferral rate due to uncertainty caused by the pandemic, 232,000 fewer students will enrol in higher education for the 2020/21 intake, representing a 24% drop on 2018/19 figures. There are 5 key issues facing students and faculty in the global higher education sector: Implementing measures to reduce the spread of the coronavirus Ensuring the health and safety of all current students and staff Providing continuity of education and teaching for existing students Mitigating the impact of financial loss on current students and staff Developing an operational […]
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