Blog

Mar
23

5 Steps for Successful Storytelling

Marketing has been evolving in the way it presents communication and sales tools and strategies. Due to the tremendous growth of the competition in many industries, companies and brands have increasingly adopted marketing strategies that convey a unique and non-transferable identity in their communication.  Storytelling has revolutionized the construction of that self-identity, playing a crucial role […]

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Mar
16

Visual Intelligence

Visual Intelligence by Armando Vilas-Boas Digital social networks are one facet of the ever more complex digital technology, because to the immediacy factor they add interconnectivity: we can be in constant communication with everyone almost anywhere. More effective technological media will emerge in the near future to once and for all terminate any shred of […]

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Mar
09

Do you know how to apply the Golden Circle?

Do you know how to apply the Golden Circle? The concept of Golden Circle became known when Simon Sinek first published his book “Starts With Why”. Ever since many marketing professionals have been using the author’s methodology. Let’s take a look at the following example: imagine there are 2 brands of automobiles with similar vehicles, […]

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Mar
02

Generative Design

“Generative Design” by Armando Vilas-Boas As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity corporations. In this week you will explore […]

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Feb
26

Design and Branding

The role of the brand is central to consumer culture. We increasingly eat brands; eating in the literal sense: to ingest and digest: we don’t eat an ice-cream, we eat a Sundae™ and end the meal with a McCoffee™. Maybe one day giant corporations will begin to register words like ‘bread’, ‘joy or ‘food’. We […]

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Feb
23

10 Predictive Marketing Applications

The Digital Environment is constantly evolving and it’s reaching the most diverse areas, and Marketing is no exception. We hear about social media or digital marketing, different concepts that complement each other and above all help several business areas to promote, communicate or sell their products or services.    In recent years, Digital Marketing has […]

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Feb
12

Learn more than design

“Learn more than design” by Armando Vilas-Boas At LSDM we strive to educate our students on a variety of aspects we find pertinent to a well-grounded design education, and so we teach an encompassing range of subjects in order to achieve that end. However, we are aware that design at large has fallen so strongly […]

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Feb
07

We’re requesting marketing managers who are everything and are nothing!

“We’re requesting marketing managers who are everything and are nothing!” While searching on a job portal, we quickly realise that the requirements asked by the companies are becoming more demanding.  The world is constantly changing, and technological developments are a huge breakthrough for this scenario. More and more, companies are looking for employees who are […]

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