November 11, 2022

Development of a business plan for an e-commerce start-up

The dissertation deals with the development of a guideline for starting a company; the development of a business plan for an e-commerce start-up. Therefore, the main objective is to identify important components of a business plan for start-up- companies and to investigate the aspects impacting the successful planning of an […]
October 7, 2022

One choice too many: What can Zalando improve to avoid the negative effects of the feeling of choice overload for consumers in the Netherlands.

In this Applied Project, the main question is: ‘’What can webshop Zalando do to improve to avoid the negative effects of choice overload on dutch consumers between 20 and 40 years old?’’ The objectives were (1) to find out what Choice Overload exactly is, (2) to see how the target […]
September 25, 2022

Botanic Bowl. Domestic compact composting bin.

This project presents a composting solution directed at people with small interior spaces. With the environmental concern of organic domestic waste production, Botanic Bowl seeks to be a solution to this problem in a simple way, linking this process with Japanese philosophy. The developed product uses the bokashi technique, promoting […]
August 26, 2022

Implementation of Design Thinking methodologies to turn scientific data into visual communication via 3D video – a case applied to the controlled burns in Brazil

The complexity of technical data from various fields of science usually makes them incomprehensible for those who aren’t used to the subject matter. The information, many times distorted by third parties, discredits the content and promotes the rise in so-called fake news. With that in mind and resorting to means […]
August 10, 2022

Marketing Plan for the Health + Business/Service in Portugal

This project focuses on the development of a marketing plan to be used by a new business and service. This business will be carrying out its operations on Portuguese soil and intends to give its users the chance of knowing which physicians are available in their area of residence and […]
July 31, 2022

Typographic body: a connection between form and personality in corporate logotypes

The objective of this work was a) to examine the relation between typographical body and the character, meaning and temperament of words that carry its form and b) to examine the perception of a global brands’ logotype (textual part of a logo) and measure on how their typography is perceived […]
July 11, 2022

DrumPad Innovation

This paper explored the product design of an innovative new e-drum multipad. A look into the history of electronic drums led into secondary and primary research exploring user needs, wishes, existing products and the state of the current market. Due to the author’s experience of working as a profes- sional […]
June 19, 2022

Online platform for information and support for exhibitions. The use of QR codes in communication design in museums.

The aim of this work is to reflect on the widespread usage of QR codes in modern-day societies and how they can benefit the museum visitor experience. The objective is to understand the relation between museums, their expositive spaces, visitors and the integration of new technologies as a way of […]
June 8, 2022

The impact of emotional marketing on social media on e-commerce in Colombia

This project aimed to analyse the impact of the emotional marketing tool, disseminated through social networks in E-commerce companies in the Colombian territory. This research was conducted during the year 2021, taking into account the boom and importance of social networks in the market, and also explored the reaction to […]
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