Blog

August 26, 2022

Implementation of Design Thinking methodologies to turn scientific data into visual communication via 3D video – a case applied to the controlled burns in Brazil

The complexity of technical data from various fields of science usually makes them incomprehensible for those who aren’t used to the subject matter. The information, many times distorted by third parties, discredits the content and promotes the rise in so-called fake news. With that in mind and resorting to means […]
August 10, 2022

Marketing Plan for the Health + Business/Service in Portugal

This project focuses on the development of a marketing plan to be used by a new business and service. This business will be carrying out its operations on Portuguese soil and intends to give its users the chance of knowing which physicians are available in their area of residence and […]
July 31, 2022

Typographic body: a connection between form and personality in corporate logotypes

The objective of this work was a) to examine the relation between typographical body and the character, meaning and temperament of words that carry its form and b) to examine the perception of a global brands’ logotype (textual part of a logo) and measure on how their typography is perceived […]
July 11, 2022

DrumPad Innovation

This paper explored the product design of an innovative new e-drum multipad. A look into the history of electronic drums led into secondary and primary research exploring user needs, wishes, existing products and the state of the current market. Due to the author’s experience of working as a profes- sional […]
June 19, 2022

Online platform for information and support for exhibitions. The use of QR codes in communication design in museums.

The aim of this work is to reflect on the widespread usage of QR codes in modern-day societies and how they can benefit the museum visitor experience. The objective is to understand the relation between museums, their expositive spaces, visitors and the integration of new technologies as a way of […]
June 8, 2022

The impact of emotional marketing on social media on e-commerce in Colombia

This project aimed to analyse the impact of the emotional marketing tool, disseminated through social networks in E-commerce companies in the Colombian territory. This research was conducted during the year 2021, taking into account the boom and importance of social networks in the market, and also explored the reaction to […]
May 25, 2022

The impact of the COVID-19 pandemic on the traditional commerce and e-commerce in the United States of America: Proposal of a Digital Marketing Plan for a retail store

The pandemic of COVID-19, a disease caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), whose first cases appeared in Wuhan, China, in late 2019, quickly spread to the rest of the world causing a severe public health problem, and an unprecedented economic and social crisis. Preventive measures to […]
May 18, 2022

The Golden Circle starts with “why?”

What do Steve Jobs, Martin Luther King, and Walt Disney have in common? They communicate differently. According to Sinek, all people know well what they do, some people and companies know how they do it, but only a small percentage know why they do it. This is where the difference […]
May 8, 2022

Reuse of textile waste: upcycling and design as a viable alternative for fashion brands

Abstract: The project investigated the possibility of reusing discarded fabrics in Belo Horizonte’s small and medium-size garments and factories through upcycling, design and collaboration. The first part of the project sought to describe the theoretical foundations of the concepts of sustainability and upcycling, the cultural reflection of fashion, as well […]
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