February 6, 2022
The client may be the king but he's not the art director

The client may be the king but he’s not the art director

We have all been there. You designed something you are proud of. Then the client asks for changes, tweaks and more changes, turning the final result into something you wouldn’t want in your portfolio or that has nothing to do with the first briefing. What can you do? In fact, […]
November 18, 2021
Design at its best

Design at its best

Those who know me know that I’m really not that into social media, photos, and posts. But when I received this degree, the first feeling I had was of gratitude, and for this reason, I couldn’t help but write this. I’m thankful to God for the gift of being able […]
October 1, 2021


Generative design is a design exploration process. As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity […]
September 24, 2021

Design mindset: just ask!

In the professional world of design, the ability to raise questions is paramount. Designers often respond without asking first, present “solutions” to all problems without properly analysing them. The importance of questioning for the creative process is huge. It helps you to prepare your work. You actually can save a […]
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