May 5, 2023

Marketing The Unknown

In approaching new markets and opportunities, companies that apply strategic marketing make good practice of market studies and trend analysis, aiming to anticipate the needs and behaviour of consumers or potential client companies.

April 19, 2023

How can the metaverse change the business world? The case of the Portuguese company JOINCO

It is good to understand that the Metaverse is no longer science fiction, but a new level of reality that combines the real and virtual universe.

March 29, 2023

The Importance of Social Listening in Marketing and Design

In today’s digital age, social media has become an integral part of the marketing and design industry. They’re an important tool for businesses to connect with customers, promote products and build brand loyalty. But it’s not just about creating and sharing content. It’s also about hearing what customers are saying […]

March 3, 2023

Understanding how trends are born: A look into the world of marketing and design

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]

May 18, 2022

The Golden Circle starts with “why?”

What do Steve Jobs, Martin Luther King, and Walt Disney have in common? They communicate differently. According to Sinek, all people know well what they do, some people and companies know how they do it, but only a small percentage know why they do it. This is where the difference […]

December 20, 2021

Digital Marketing does not Exist!

“If you don’t show up on the first page of Google, no one will ever know you” “If you are not online, you are completely out of the loop” “If you don’t think about the new digital age is because you’re still stuck in the last century” How many of […]

December 6, 2021

Digital Transformation and the New Consumer Profile

The worldwide growth of e-commerce is a reality. According to recent studies, global sales from e-commerce reached $3.53 trillion, and predictions are that by 2022 these figures could achieve $6.54 trillion. This new consumer, who has rapid access via mobile devices to products or services from anywhere in the world, […]

November 8, 2021

The Buzz Game

If you haven’t heard or seen anything about Squid Game by now, you’ve probably been living under a rock. Though the show was only released a few months ago, the South Korean survival drama is sure one of Netflix’s biggest successes in any language, hitting number one in 90 countries. […]

September 29, 2021

MARKETING STRATEGIES AT CHRISTMAS: We’re in September?!

When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared to respond […]