May 18, 2022

The Golden Circle starts with “why?”

What do Steve Jobs, Martin Luther King, and Walt Disney have in common? They communicate differently. According to Sinek, all people know well what they do, some people and companies know how they do it, but only a small percentage know why they do it. This is where the difference […]
December 20, 2021

Digital Marketing does not Exist!

“If you don’t show up on the first page of Google, no one will ever know you” “If you are not online, you are completely out of the loop” “If you don’t think about the new digital age is because you’re still stuck in the last century” How many of […]
December 6, 2021

Digital Transformation and the New Consumer Profile

The worldwide growth of e-commerce is a reality. According to recent studies, global sales from e-commerce reached $3.53 trillion, and predictions are that by 2022 these figures could achieve $6.54 trillion. This new consumer, who has rapid access via mobile devices to products or services from anywhere in the world, […]
November 8, 2021

The Buzz Game

If you haven’t heard or seen anything about Squid Game by now, you’ve probably been living under a rock. Though the show was only released a few months ago, the South Korean survival drama is sure one of Netflix’s biggest successes in any language, hitting number one in 90 countries. […]
September 29, 2021


When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared to respond […]
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