BA Marketing

INTRODUCTION
Our BA in Marketing is designed for those who wish to acquire new skills in Marketing, promotional management and marketing solutions and propositions. Our course’s strategic and creative thinking process take the leading edge in marketing management, providing LSDM’s students with the knowledge and understanding of marketing practices in corporate contexts. Its highly practical component will allow LSDM’s students to create a framework of marketing management strategies, and analysis and evaluation processes and techniques.

LEARNING SKILLS
The course prepares professionals for several areas of marketing and management, offering an advanced and comprehensive higher education, coordinated and supported by the latest developments in the scientific and technological fields.

TEACHING STAFF
Our teaching staff are composed of qualified, experienced teachers who are experts in their field. Besides holding a Doctorate level academic degree, they have well-established professional careers, bringing together their academic expertise and knowledge of the job market.

TUTOR CENTRE
LSDM’s students are supervised on a weekly basis through a Tutor Centre composed of a team of specialised tutors in Marketing, with Master’s degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.

PROFESSIONAL OUTCOMES
Our BA in Marketing is intended for students, professionals, managers and entrepreneurs with ambition or an established career in the marketing industry. After successful completion of the course, students will have the opportunity to work in areas such as communication agencies, product development, market studies, digital marketing and advertising, taking on the role of marketing managers, creatives, client managers, and business managers.

Our BA in Marketing is 100% online, designed for flexible learning, without a fixed timetable. In other words, LSDM’s students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable.

STAGE 1	STAGE 2	STAGE 3
Marketing Principles	Product Management	Managing the Marketing-Mix
Research Methods	International Business and Economics	Managing Services in Marketing
Business Management	Communication Management	Human Resources Management
Market, Ideology and culture	Market Research	Financial Management
Marketing Lab A	Marketing Lab C	Marketing Plan
Strategic and Operational Marketing	Price Management	Final Major Project
Managerial Economics	Integrated Marketing Communication
Consumer Behaviour	Sales Management
Descriptive Statistics	Channel Management
Marketing Lab B	Marketing Lab D

For more detailed information, download our Brochure.

In about 27 months, LSDM’s students will have completed their Bachelor’s Degree in Marketing accredited by the University for the Creative Arts, one of the top specialized universities in the creative industries in the UK.

Teaching and learning methods used in this course:

• Taught in English, Spanish and Portuguese;
• Course with 3 levels with and a total of 26 curricular units;
• The units’ content is asynchronous and organised by weekly topics;
• 24hr access to the content whenever and wherever you want;
• Our Tutor Centre functions as a support and interaction tool for our students;
• Online resources (such as lectures, seminars and discussions, tutorials and feedback sessions, forums, online discussion groups and practical exercises).

Candidates can apply for a BA in Marketing through the following pathways:

VIA SECONDARY EDUCATION
Applicants must have successfully completed Secondary Education in their country of origin attested by a legally issued certificate.

VIA PROFESSIONAL EXPERIENCE
Applicants must have relevant and recent professional experience demonstrating their ability to study a Bachelor’s degree in Marketing. You will be required to submit a portfolio showcasing your professional experience in the area of Marketing.

STUDENTS WITH SPECIAL NEEDS are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.

For non-native students who wish to attend the course in a different language other than their native language, a recognised certificate of proficiency must be provided:

English
IELTS (Academic) 6.0 overall with at least 5.5 in each of the four components. Learn more here.

Spanish
Cervantes Certificate (DELE). Learn more here.

Portuguese
Camões Certificate (PLE of CAPLE). Learn more here.

Enrolment Fee: £ 180
BA (Hons) Degree: £ 3 450 per stage. £ 10 350 in total.