BA Marketing

Why a Bachelor's Degree in Marketing?

Watch the Course Video to find out more.


  • Award: BA (Hons)
  • Course Title: BA (Hons) Marketing
  • UK Credits: 360
  • Study Mode: 100% online
  • Language: English, Spanish, Portuguese
  • Duration: 27 months aprox (3 stages)

Course Leader

Prof. Manuel Gouveia

PhD, college professor, marketing researcher and professional marketing consultant

Course Overview
Our BA in Marketing is designed for those who wish to acquire new skills in Marketing, promotional management and marketing solutions and propositions. Our course’s strategic and creative thinking process take the leading edge in marketing management, providing LSDM’s students with the knowledge and understanding of marketing practices in corporate contexts. Its highly practical component will allow LSDM’s students to create a framework of marketing management strategies, and analysis and evaluation processes and techniques.

The course prepares professionals for several areas of marketing and management, offering an advanced and comprehensive higher education, coordinated and supported by the latest developments in the scientific and technological fields.

Our teaching staff are composed of qualified, experienced teachers who are experts in their field. Besides holding a Doctorate level academic degree, they have well-established professional careers, bringing together their academic expertise and knowledge of the job market.

LSDM’s students are supervised on a weekly basis through a Tutor Centre composed of a team of specialised tutors in Marketing, with Master’s degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.

Our BA in Marketing is intended for students, professionals, managers and entrepreneurs with ambition or an established career in the marketing industry. After successful completion of the course, students will have the opportunity to work in areas such as communication agencies, product development, market studies, digital marketing and advertising, taking on the role of marketing managers, creatives, client managers, and business managers.
Course Structure
Our BA in Marketing is 100% online, designed for flexible learning, without a fixed timetable. In other words, LSDM’s students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable.




Marketing Principles

Product Management

Managing the Marketing-Mix

Research Methods

International Business and Economics

Managing Services in Marketing

Business Management

Communication Management

Human Resources Management

Market, Ideology and culture

Market Research

Financial Management

Marketing Lab A

Marketing Lab C

Marketing Plan

Strategic and Operational Marketing

Price Management

Final Major Project

Managerial Economics

Integrated Marketing Communication

Consumer Behaviour

Sales Management

Descriptive Statistics

Channel Management

Marketing Lab B

Marketing Lab D

For more detailed information, download our Brochure.

In about 27 months, LSDM’s students will have completed their Bachelor’s Degree in Marketing accredited by the University for the Creative Arts, one of the top specialized universities in the creative industries in the UK.

Teaching and learning methods used in this course:

  • Taught in English, Spanish and Portuguese;
  • Course with 3 levels with and a total of 26 curricular units;
  • The units’ content is asynchronous and organised by weekly topics;
  • 24hr access to the content whenever and wherever you want;
  • Our Tutor Centre functions as a support and interaction tool for our students;
  • Online resources (such as lectures, seminars and discussions, tutorials and feedback sessions, forums, online discussion groups and practical exercises).
Entry Requirements
Candidates can apply for a BA in Marketing through the following pathways:

Applicants must have successfully completed Secondary Education in their country of origin attested by a legally issued certificate.

Applicants must have relevant and recent professional experience demonstrating their ability to study a Bachelor’s degree in Marketing. You will be required to submit a portfolio showcasing your professional experience in the area of Marketing.

STUDENTS WITH SPECIAL NEEDS are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.
Language Certificates
For non-native students who wish to attend the course in a different language other than their native language, a recognised certificate of proficiency must be provided:

IELTS (Academic) 6.0 overall with at least 5.5 in each of the four components. Learn more here.

Cervantes Certificate (DELE). Learn more here.

Camões Certificate (PLE of CAPLE). Learn more here.
Enrolment Fee: £ 180
BA (Hons) Degree: £ 11 385 (£ 3 450 per stage)

Free Preview

See what it's like in Campus Online by taking one of our free tasters to get a complete view of what it's like studying at LSDM with us.

This course is accredited by the
UCA - University for the Creative Arts

UCA accredits four courses of London School of Design and Marketing: BA (Hons) Marketing, BA (Hons) Design, MA Marketing and MA Design.
LSDM Students will receive their diplomas from University for the Creative Arts.
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