Marketing (MA)


Why a Master’s Degree in Marketing?

Watch the Course Video to find out more.


  • Award: Master
  • Course Title: MA Marketing
  • UK Credits: 180
  • Study Mode: 100% online
  • Language: English, Spanish, Portuguese
  • Duration: 12 months
Course Overview
Our Master’s degree in Marketing focuses on the development of new skills which improve the understanding and implementation of innovative and effective marketing strategies, as well as an understanding of the increasingly demanding and competitive market. Our course is exclusively online and has been developed to prompt students to develop critical and theoretical skills through the several evaluation methods used, which include an academic and practical component, such as real study cases and applied projects.

The students will adopt an integrated vision of the marketing management process and highlight opportunities for professional development. We will show how important this vision and the respective approaches for management strategies are, by creating plans for a wide range of organisations or companies. Our study plan also promotes the use of theory and practice of existing research to develop strategic thinking and practices of marketing management. This will provide LSDM’s students with the advanced, specialised, academic and entrepreneurial knowledge, which will allow them to pursue an established career in the future.

Our teaching staff is composed of qualified, experienced and reputable teachers. Besides the Doctorate level academic degree, they present well-established professional careers, connecting the academic component with the job market.

LSDM’s students are supervised on a weekly basis through a Tutor Centre composed of a team of specialised tutors in Marketing, with Master’s degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.

Our Master’s degree in Marketing is intended for students, professionals, entrepreneurs and managers with the ambition of having an established career in the marketing industry. Our Master’s degree in Marketing prepares professionals from the communication, advertising, management, sales, product and/or service control fields as well as creatives, business managers, among others.
Course Structure
Our Master’s Degree in Marketing is 100% online, designed for learning in accordance with our students’ availability, without a fixed timetable. In other words, LSDM’s students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable, which will be reported in due time to students.

1st TERM

2nd TERM

3rd TERM

Strategic Marketing

Research MethodsApplied Marketing Project
Consumer Economics

Trend Forecasting and Analytics

Marketing Simulator

Applied Marketing Project

For more detailed information, download our Brochure.

In about 12 months, you’ll have completed our Master’s in Marketing, accredited by the University for the Creative Arts, one of the top specialized universities in the creative industries in United Kingdom.

Teaching and learning methods used in this course:
  • Taught in English, Spanish and Portuguese;
  • 5 units and a final project;
  • The unit’s content is asynchronous and organised by weekly topics;
  • You can access to the content whenever and wherever you want;
  • Our Tutor Centre functions as a support and interaction tool for our students;
  • Online resources (such as lectures, seminars and discussions, tutorials and feedback sessions, forums facilitation, online discussion groups and practical exercises).
Entry Requirements
Candidates can apply for a Master’s Degree in Marketing through the following application options:

Applicants must have concluded their BA Degree Higher Education (at least 3 years of study) in their country of origin attested by a certificate legally issued. This degree must have been obtained in the marketing area or in a related one.

Applicants must have relevant and recent professional experience demonstrating their ability to study a Master’s degree in Marketing, subject to the approval of LSDM based on the affinity and relevance of the student’s basic education, training and projects’ experience. A portfolio will be asked to the candidates revealing their professional experience in the area of Marketing.

STUDENTS WITH SPECIAL NEEDS can also apply. Will be carried out an analysis between the student and the responsible for the LSDM’s student support about the specific needs of each case.
Language Certificates
Language certificates are only required for students who wish to attend the course in a language other than the native language. In this case, they shall provide their certificate:

You must provide the IELTS 6.0. Learn more here.

You must provide the Cervantes Certificate (DELE). Learn more here.

You must provide the Camões Certificate (PLE of CAPLE). Learn more here.
Enrolment Fee: £150
Master Degree: £4,750
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