Online Master's in Digital & Tech Marketing
Master the tools and strategies driving digital transformation and become a leader in tech-powered marketing.
"This master’s was very beneficial for my career and for the things that I’m interested in. I learned a lot about marketing, being able to apply everything I learned in my work and into my career going forward."
Jack Sanders - MA Marketing Graduate
Ready to take the next step? Apply today! Ready to take the next step? Apply today!
Ready to take the next step? Apply today! Ready to take the next step? Apply today!
Course details
Course Structure
Teaching and learning
Entry Requirements
Careers
Course Structure
In about 12 months, you’ll have completed the Master’s in Digital & Tech Marketing, accredited by the Norwich University of the Arts, one of the top specialized universities in the creative industries in the UK.
Stage 1
- Trends Forecasting & Emerging Technologies
- Data Analytics
- Digital Marketing Management
Stage 2
- Marketing Automation and CRM
- Research Methods
- Applied Project
Stage 3
- Applied Project (continued)
Teaching and learning
Teaching and learning methods used in this course:
- Taught in English, Spanish and Portuguese;
- 5 units and a final project;
- The unit’s content is asynchronous and organised by weekly topics;
- 24hr access to the content whenever and wherever you want;
- Our Tutor Centre functions as a support and interaction tool for our students;
- Online resources (such as lectures, seminars and discussions, tutorials and feedback sessions, forums, online discussion groups and practical exercises).
Entry Requirements
Candidates can apply for a Master’s Degree in Digital & Tech Marketing through the following pathways:
- Via Higher Education
Applicants must have successfully completed a BA Degree Higher Education (at least 3 years of study) attested by a legally issued certificate. This degree must have been obtained in Marketing or a closely related area. - Via Professional Experience
Applicants must be able to demonstrate they have relevant and recent professional experience in the Marketing industry or a closely related field. You will need to provide a portfolio showcasing your training and projects undertaken. Please contact our Academic Advisors for more information.
Students with Special Needs
Students with special needs are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.
Language Certificates
For non-native students who wish to attend the course in a different language other than their native language, a recognised certificate of proficiency must be provided:
- English
IELTS 6.5. overall with at least 6.0 in each of the four components. Learn more about IELTS.Other recognised English language certificates will be considered. Please speak to your Academic Advisor for more information.
Spanish
Cervantes Certificate (DELE). Learn more Learn more about the Cervantes Certificate.- Portuguese
Camões Certificate (PLE of CAPLE). Learn more about the Camões Certificate.
Careers
The MA in Digital & Tech Marketing prepares you to pursue a wide range of roles, including:
- Digital Marketing Manager – Leading digital strategy, campaigns, and performance across online channels.
- SEO/SEM Specialist – Optimizing visibility and traffic through search marketing and analytics.
- Social Media Strategist – Building brand awareness and engagement through social platforms.
- Content Marketing Manager – Creating and managing digital content strategies that attract and convert audiences.
- Performance Marketing Manager – Managing paid media campaigns and optimizing ROI through data insights.
- E-commerce Manager – Driving online sales and customer experience through digital platforms.
- Email Marketing Specialist – Developing automated and personalized communication strategies.
- Digital Marketing Analyst – Interpreting data to improve digital performance and business outcomes.
Learning at LSDM
Assessment
In line with the expected learning outcomes, assessment may include exams, case studies, competitions, and reports. All reports will be assessed using a plagiarism analysis tool. You will also find opportunities for self-assessment and feedback to evaluate your progress.
Flexible learning
LSDM units offer weekly contents in multiple learning formats, allowing you to learn at your own style and rythm. Weekly contents are available in 3 languages: English, Portuguese and Spanish.
Intuitive learning environment
LSDM Campus Online is an easy-to-use environment. The units provide a simple structure, offering weekly resources and activities where you can learn and apply your knowledge.
Tutor centre support
The Tutor Centre is always available to support your learning, answer your questions, and discuss your ideas.
Hi 👋 I'm Prof. Manuel Gouveia - course leader
I hold a PhD in Business Management (Marketing) and with over 20 years of professional experience as a financial manager, brand manager, marketing manager, international business executive, and general director across several companies in different industries, I am the Course Leader for all Marketing programmes at the London School of Design and Marketing.
Ready to take the next step? Apply today! Ready to take the next step? Apply today!
Ready to take the next step? Apply today! Ready to take the next step? Apply today!
