MA Marketing

Why a Master’s Degree in Marketing?

Watch the Course Video to find out more.


  • Award: Master
  • Course Title: MA Marketing
  • UK Credits: 180
  • Study Mode: 100% online
  • Language: English, Spanish, Portuguese
  • Duration: 12 months (1 stage)
  • Fees: £ 6 325

Course Leader

Prof. Manuel Gouveia

PhD, college professor, marketing researcher and professional marketing consultant

Course Overview
Our MA in Marketing focuses on the development of new skills to improve your understanding of and help you implement innovative and effective marketing strategies, in order to compete in an increasingly and demanding competitive market. Our course is exclusively online and has been developed to prompt students to develop critical and theoretical skills through the several evaluation methods used, which include an academic and practical component, such as real case studies and applied projects.

Students will adopt an integrated vision of the marketing management process and highlight opportunities for professional development. We will show how important this vision and the respective approaches for management strategies are, by creating plans for a wide range of organisations or companies. Our study plan also promotes the use of theory and practice of existing research to develop strategic thinking and practices of marketing management. This will provide LSDM’s students with the advanced, specialised, academic and entrepreneurial knowledge, which will allow them to pursue an established career in the future.

Our teaching staff are composed of qualified, experienced teachers who are experts in their field. Besides holding a Doctorate level academic degree, they have well-established professional careers, bringing together their academic expertise and knowledge of the job market.

LSDM’s students are supervised on a weekly basis through a Tutor Centre composed of a team of specialised tutors in Marketing, with Master’s degrees and several years of proven experience. Our Tutor Centre is also available in English, Spanish and Portuguese.

Our Master’s degree in Marketing is intended for students, professionals, entrepreneurs and managers with the ambition of having an established career in the marketing industry. Our MA in Marketing prepares professionals from the communication, advertising, management, sales, product and/or service fields as well as creatives, business managers, among others.
Course Structure
Our MA in Marketing is 100% online, designed for flexible learning, without a fixed timetable. In other words, LSDM’s students can define when or where they can access our contents. Only the final assignments and specific presentations will be scheduled in a fixed timetable.




Strategic Marketing

Research MethodsApplied Marketing Project
Consumer Economics

Trend Forecasting and Analytics

Marketing Simulator

Applied Marketing Project

For more detailed information, please download our Brochure.

In about 12 months, you’ll have completed our Master’s in Marketing, accredited by the University for the Creative Arts, one of the top specialized universities in the creative industries in the UK.

Teaching and learning methods used in this course:
  • Taught in English, Spanish and Portuguese;
  • 5 units and a final project;
  • The unit’s content is asynchronous and organised by weekly topics;
  • 24hr access to the content whenever and wherever you want;
  • Our Tutor Centre functions as a support and interaction tool for our students;
  • Online resources (such as lectures, seminars and discussions, tutorials and feedback sessions, forums, online discussion groups and practical exercises).
Entry Requirements
Candidates can apply for a Master’s Degree in Marketing through the following application options:

Applicants must have successfully completed their BA Degree Higher Education (at least 3 years of study) in their country of origin attested by a certificate legally issued. This degree must have been obtained in the marketing area or a closely related field.

Applicants must have relevant and recent professional experience demonstrating their ability to study a Master’s degree in Marketing. You will need to provide a portfolio detailing your professional experience in the area of marketing.

STUDENTS WITH SPECIAL NEEDS are welcome to apply. A meeting will be arranged with the Student Support Office to discuss what support arrangements LSDM can provide.
Language Certificates
For non-native students who wish to attend the course in a different language other than their native language, a recognised certificate of proficiency must be provided:

IELTS (Academic) 6.5 overall with at least 6.0 in each of the four components. Learn more here.

Cervantes Certificate (DELE). Learn more here.

Camões Certificate (PLE of CAPLE). Learn more here.
Enrolment Fee: £ 180
Master Degree: £ 6 325


See what it's like in Campus Online by taking one of our free tasters to get a complete view of what it's like studying at LSDM with us.

This course is accredited by the
UCA - University for the Creative Arts

UCA accredits four courses of London School of Design and Marketing: BA (Hons) Marketing, BA (Hons) Design, MA Marketing and MA Design.
LSDM Students will receive their diplomas from University for the Creative Arts.
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