On satisfactory completion of the course, you will be able to:
- Analyze and critically evaluate trend developments and develop informed insights through the application and evaluation of new alternative scenarios.
- Identify, analyse and summarise your awareness and knowledge of megatrends, tectonic shifts and game changers.
- Demonstrate through trend and analytical research, how scenario analysis impacts on marketing strategies by creating an original marketing proposal with theory methods and research tools of forecasting and trend prediction.
The course is intended for students, professionals, entrepreneurs and managers with the ambition of having an established career in the marketing industry. The course prepares you for employment and enterprise through the development of projects with real applicability, reflection and analysis of real case studies from the marketing industry suggested throughout the course.