

In this Design project, I developed a guide on creativity, using literature references and investigations to define the concept of creativity, and also presenting the main constraints to the creative process. Finally, the guide offers several tools that enable the practice and development of creativity.
The research and analysis methods used focused on references and a framework, seeking to demonstrate the usefulness and importance of this competence for higher education students. In developing the project, we sought to understand the importance and interest of this topic for students, and the results obtained revealed a great interest on the part of higher education students regarding the learning of this competence.
Thus, the objective of this work was to show the different phases of the process of creation and elaboration of the guide, showing the different stages of editorial design. These steps are presented with the choice of the theme and the way to develop the visual design, the elements, and the layout, among others.