We have all been there.
You designed something you are proud of. Then the client asks for changes, tweaks and more changes, turning the final result into something you wouldn’t want in your portfolio or that has nothing to do with the first briefing.
What can you do?
In fact, the client is king. However, design should always be a solution to an existing problem. There are so many business-related issues that can be solved or improved with a clever and strategic design approach.
Sometimes (often), the client’s brief is not about design but more about the problem he would like to fix. When presented with a design solution, the client knows what he doesn’t like, gives you feedback that what you did is not the way to go, but can’t explain exactly why or what he wants to change.
So, what is the art director’s role in this equation?
As an art director, you define the look and feel and the tone for each project. You will then articulate your vision with the designers’ team.
Aesthetics is usually where opinions differ between the client and the art director.
More than having an eye for aesthetics, the art director should also have a good eye for business. With this skill, the art director will be able to look at the feedback from the client from a business perspective.
Remember, the client wants one thing only: for his business to prosper. If you try to “feel his pain”, you will easily understand the problem and solve it in a way he would never consider.
Add value to your proposal using your experience, explaining why you used a particular colour scheme or ambience instead of just informing.
Do you imagine yourself as an art director?
Do you have an eye for visual design?
Do you love being involved in projects and working with teams?
Are you a natural problem-solver?
Talk to an academic advisor at LSDM and find out how you will level up your career in 2022.
Find out more about our Bachelors and Masters in Design.
