The Design Track for Your Success
We´ve come across live a communication paradigm where a wide range of audio-visual media is made available to everyone. Everyone seems to be able to produce images and object producer, though most of the time with no training. So our design courses are meant to play two different roles simultaneously: teaching objective and pragmatic skills that will turn each student into a worthy professional, and fostering critical mass, providing students with a way of thinking and acting on matters of design that is neither conventional nor automated. This means a sophisticated approach to design, grounded on a theoretical basis and an educated reflection that allows our graduates to develop their personal and critical points of view and approaches on design matters.
With that said, we care about making sure students work effectively on design and that they have the ability to understand their audience’s or customers’ culture while being able to build design artefacts with total awareness and in control of the process. Establishing a personal process of thinking and executing will make a difference in the marketplace: no one can deliver a steadily exquisite professional outcome repeatedly again without following a coherent design process.