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It’s undeniable that today, Personal Marketing is an indispensable factor to consider in order to achieve professional success. This work focuses on the Personal Marketing as a sales strategy for Leon Logothetis brand “Go Be Kind.” Leon is a best-selling author, TV host and motivational speaker whose mission is to bring awareness about the importance of incorporating kindness in our daily lives. The aim of this work is to identify key elements to use in his social media marketing strategy in order to have a more engaging professional projection as influencer and ambassador of kindness. We are aiming for differentiation among his competition and to provide a competitive advantage to succeed in the marketplace. Based on his way of being, objectives, past and current work, among other aspects of his personality, we gather many tools that serve as a map to carry out a successful personal marketing strategy, from the elaboration of his own vision statement and professional objectives, to a set of marketing assets that are aligned authentically with who he is and what he stands for.
Sofia De Maussion – MA Marketing JUL20 https://www.linkedin.com/in/sofia-de-maussion-4553a945/
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