The impact of the COVID-19 pandemic on the traditional commerce and e-commerce in the United States of America: Proposal of a Digital Marketing Plan for a retail store
May 25, 2022
Online platform for information and support for exhibitions. The use of QR codes in communication design in museums.
June 19, 2022
This project aimed to analyse the impact of the emotional marketing tool, disseminated through social networks in E-commerce companies in the Colombian territory.
This research was conducted during the year 2021, taking into account the boom and importance of social networks in the market, and also explored the reaction to Colombian consumers and the possible potential of using them accompanied by the different emotional factors that influence the purchase decision, demonstrating a great impact for established brands and emerging businesses.
This project was set up to present an introduction and guide for potential competitors in this specific market who intend to implement this tool to generate a return on their sales.
Camila Isabel Barrera Espinosa – BA Marketing APR19 https://www.www.linkedin.com/in/CIBE
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