July 31, 2022

Typographic body: a connection between form and personality in corporate logotypes

The objective of this work was a) to examine the relation between typographical body and the character, meaning and temperament of words that carry its form and b) to examine the perception of a global brands’ logotype (textual part of a logo) and measure on how their typography is perceived […]

June 8, 2022

The impact of emotional marketing on social media on e-commerce in Colombia

This project aimed to analyse the impact of the emotional marketing tool, disseminated through social networks in E-commerce companies in the Colombian territory. This research was conducted during the year 2021, taking into account the boom and importance of social networks in the market, and also explored the reaction to […]