consumer behaviour

March 3, 2023

Understanding how trends are born: A look into the world of marketing and design

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]
December 6, 2021

Digital Transformation and the New Consumer Profile

The worldwide growth of e-commerce is a reality. According to recent studies, global sales from e-commerce reached $3.53 trillion, and predictions are that by 2022 these figures could achieve $6.54 trillion. This new consumer, who has rapid access via mobile devices to products or services from anywhere in the world, […]
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