consumer behaviour – London School of Design & Marketing

September 21, 2023

Packaging as a Brand Marketing Strategy: Its Impact on Consumer Buying Behaviour

The container of a product, also known as packaging, became one of the most effective communication resources. Due to the advent of technology, the rise of self-service, and the ongoing evolution of consumers’ living, the packaging increasingly assumed a stimulus of impulsive buying behaviour.

May 15, 2023

May 15, 2023

The Practice of Sound Design in Eastern Congo’s Community Radio stations

In order to fully unleash the potential of sound design in eastern Congo's community media, it is crucial that training is provided to the radios' staff members as well as members of the general public. Funders and actors from the private sector can play a key role in democratizing sound design, a step which will benefit all members of the community through an enhanced auditive experience.

May 5, 2023

Marketing The Unknown

In approaching new markets and opportunities, companies that apply strategic marketing make good practice of market studies and trend analysis, aiming to anticipate the needs and behaviour of consumers or potential client companies.

March 3, 2023

Understanding how trends are born: A look into the world of marketing and design

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]

December 6, 2021

Digital Transformation and the New Consumer Profile

The worldwide growth of e-commerce is a reality. According to recent studies, global sales from e-commerce reached $3.53 trillion, and predictions are that by 2022 these figures could achieve $6.54 trillion. This new consumer, who has rapid access via mobile devices to products or services from anywhere in the world, […]