design

February 6, 2022
The client may be the king but he's not the art director

The client may be the king but he’s not the art director

We have all been there. You designed something you are proud of. Then the client asks for changes, tweaks and more changes, turning the final result into something you wouldn’t want in your portfolio or that has nothing to do with the first briefing. What can you do? In fact, […]
November 18, 2021
Design at its best

Design at its best

Those who know me know that I’m really not that into social media, photos, and posts. But when I received this degree, the first feeling I had was of gratitude, and for this reason, I couldn’t help but write this. I’m thankful to God for the gift of being able […]
November 8, 2021

The Buzz Game

If you haven’t heard or seen anything about Squid Game by now, you’ve probably been living under a rock. Though the show was only released a few months ago, the South Korean survival drama is sure one of Netflix’s biggest successes in any language, hitting number one in 90 countries. […]
October 8, 2021

6 essential steps for a successful entrepreneur

If you wish to be a successful entrepreneur, then you must know there are no secrets. There’s instead an attitude and a set of behaviours that must be adopted on behalf of an incredible journey of success. First, it’s necessary to demystify the true meaning of “entrepreneur”. An entrepreneur is […]
October 1, 2021

GENERATIVE DESIGN: Say what?

Generative design is a design exploration process. As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity […]
September 29, 2021

MARKETING STRATEGIES AT CHRISTMAS: We’re in September?!

When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared to respond […]
September 24, 2021
JUST ASK!

Design mindset: just ask!

In the professional world of design, the ability to raise questions is paramount. Designers often respond without asking first, present “solutions” to all problems without properly analysing them. The importance of questioning for the creative process is huge. It helps you to prepare your work. You actually can save a […]
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