digital marketing

November 11, 2022

Development of a business plan for an e-commerce start-up

The dissertation deals with the development of a guideline for starting a company; the development of a business plan for an e-commerce start-up. Therefore, the main objective is to identify important components of a business plan for start-up- companies and to investigate the aspects impacting the successful planning of an […]
October 7, 2022

One choice too many: What can Zalando improve to avoid the negative effects of the feeling of choice overload for consumers in the Netherlands.

In this Applied Project, the main question is: ‘’What can webshop Zalando do to improve to avoid the negative effects of choice overload on dutch consumers between 20 and 40 years old?’’ The objectives were (1) to find out what Choice Overload exactly is, (2) to see how the target […]
September 25, 2022

Botanic Bowl. Domestic compact composting bin.

This project presents a composting solution directed at people with small interior spaces. With the environmental concern of organic domestic waste production, Botanic Bowl seeks to be a solution to this problem in a simple way, linking this process with Japanese philosophy. The developed product uses the bokashi technique, promoting […]
August 26, 2022

Implementation of Design Thinking methodologies to turn scientific data into visual communication via 3D video – a case applied to the controlled burns in Brazil

The complexity of technical data from various fields of science usually makes them incomprehensible for those who aren’t used to the subject matter. The information, many times distorted by third parties, discredits the content and promotes the rise in so-called fake news. With that in mind and resorting to means […]
August 10, 2022

Marketing Plan for the Health + Business/Service in Portugal

This project focuses on the development of a marketing plan to be used by a new business and service. This business will be carrying out its operations on Portuguese soil and intends to give its users the chance of knowing which physicians are available in their area of residence and […]
December 30, 2021

Online e-ducation

Education plays a crucial role in each individual’s social and economic development process. The way people learn has evolved. Today, digital learning brought benefits such as the development of fundamental skills at lower costs and without geographical limitations. There’s no doubt that the new technologies and information era boom has […]
December 20, 2021

Digital Marketing does not Exist!

“If you don’t show up on the first page of Google, no one will ever know you” “If you are not online, you are completely out of the loop” “If you don’t think about the new digital age is because you’re still stuck in the last century” How many of […]
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