digital marketing
February 16, 2024
Today, an increasing number of companies and brands are recognizing the potential of "Inbound Marketing." Beyond mere sales, these entities aim to maintain customer interest, build relationships, and transform satisfied customers into advocates who recommend their products or services to others.
February 7, 2023
It’s undeniable that today, Personal Marketing is an indispensable factor to consider in order to achieve professional success. This work focuses on the Personal Marketing as a sales strategy for Leon Logothetis brand “Go Be Kind.” Leon is a best-selling author, TV host and motivational speaker whose mission is to […]
November 11, 2022
The dissertation deals with the development of a guideline for starting a company; the development of a business plan for an e-commerce start-up. Therefore, the main objective is to identify important components of a business plan for start-up- companies and to investigate the aspects impacting the successful planning of an […]
October 7, 2022
In this Applied Project, the main question is: ‘’What can webshop Zalando do to improve to avoid the negative effects of choice overload on dutch consumers between 20 and 40 years old?’’ The objectives were (1) to find out what Choice Overload exactly is, (2) to see how the target […]
September 25, 2022
This project presents a composting solution directed at people with small interior spaces. With the environmental concern of organic domestic waste production, Botanic Bowl seeks to be a solution to this problem in a simple way, linking this process with Japanese philosophy. The developed product uses the bokashi technique, promoting […]
August 26, 2022
The complexity of technical data from various fields of science usually makes them incomprehensible for those who aren’t used to the subject matter. The information, many times distorted by third parties, discredits the content and promotes the rise in so-called fake news. With that in mind and resorting to means […]
August 10, 2022
This project focuses on the development of a marketing plan to be used by a new business and service. This business will be carrying out its operations on Portuguese soil and intends to give its users the chance of knowing which physicians are available in their area of residence and […]
December 30, 2021
Education plays a crucial role in each individual’s social and economic development process. The way people learn has evolved. Today, digital learning brought benefits such as the development of fundamental skills at lower costs and without geographical limitations. There’s no doubt that the new technologies and information era boom has […]
December 20, 2021
“If you don’t show up on the first page of Google, no one will ever know you” “If you are not online, you are completely out of the loop” “If you don’t think about the new digital age is because you’re still stuck in the last century” How many of […]
