e-commerce – London School of Design & Marketing

June 8, 2022

The impact of emotional marketing on social media on e-commerce in Colombia

This project aimed to analyse the impact of the emotional marketing tool, disseminated through social networks in E-commerce companies in the Colombian territory. This research was conducted during the year 2021, taking into account the boom and importance of social networks in the market, and also explored the reaction to […]

May 25, 2022

The impact of the COVID-19 pandemic on the traditional commerce and e-commerce in the United States of America: Proposal of a Digital Marketing Plan for a retail store

The pandemic of COVID-19, a disease caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), whose first cases appeared in Wuhan, China, in late 2019, quickly spread to the rest of the world causing a severe public health problem, and an unprecedented economic and social crisis. Preventive measures to […]