Higher Education

October 1, 2021

GENERATIVE DESIGN: Say what?

Generative design is a design exploration process. As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity […]
September 29, 2021

MARKETING STRATEGIES AT CHRISTMAS: We’re in September?!

When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared to respond […]
September 24, 2021
JUST ASK!

Design mindset: just ask!

In the professional world of design, the ability to raise questions is paramount. Designers often respond without asking first, present “solutions” to all problems without properly analysing them. The importance of questioning for the creative process is huge. It helps you to prepare your work. You actually can save a […]
May 14, 2021

Returning to campus after COVID-19

In December 2019, the COVID-19 pandemic started. 3 months later, with a rapidly increasing death toll, the world went into lockdown. Governments introduced travel restrictions, curfews and social distancing. Classrooms closed within the space of a few days. The majority of students were sent home with one key question remaining […]
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