marketing

August 26, 2022

Implementation of Design Thinking methodologies to turn scientific data into visual communication via 3D video – a case applied to the controlled burns in Brazil

The complexity of technical data from various fields of science usually makes them incomprehensible for those who aren’t used to the subject matter. The information, many times distorted by third parties, discredits the content and promotes the rise in so-called fake news. With that in mind and resorting to means […]
August 10, 2022

Marketing Plan for the Health + Business/Service in Portugal

This project focuses on the development of a marketing plan to be used by a new business and service. This business will be carrying out its operations on Portuguese soil and intends to give its users the chance of knowing which physicians are available in their area of residence and […]
June 8, 2022

The impact of emotional marketing on social media on e-commerce in Colombia

This project aimed to analyse the impact of the emotional marketing tool, disseminated through social networks in E-commerce companies in the Colombian territory. This research was conducted during the year 2021, taking into account the boom and importance of social networks in the market, and also explored the reaction to […]
May 25, 2022

The impact of the COVID-19 pandemic on the traditional commerce and e-commerce in the United States of America: Proposal of a Digital Marketing Plan for a retail store

The pandemic of COVID-19, a disease caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), whose first cases appeared in Wuhan, China, in late 2019, quickly spread to the rest of the world causing a severe public health problem, and an unprecedented economic and social crisis. Preventive measures to […]
December 6, 2021

Digital Transformation and the New Consumer Profile

The worldwide growth of e-commerce is a reality. According to recent studies, global sales from e-commerce reached $3.53 trillion, and predictions are that by 2022 these figures could achieve $6.54 trillion. This new consumer, who has rapid access via mobile devices to products or services from anywhere in the world, […]
November 8, 2021

The Buzz Game

If you haven’t heard or seen anything about Squid Game by now, you’ve probably been living under a rock. Though the show was only released a few months ago, the South Korean survival drama is sure one of Netflix’s biggest successes in any language, hitting number one in 90 countries. […]
October 8, 2021

6 essential steps for a successful entrepreneur

If you wish to be a successful entrepreneur, then you must know there are no secrets. There’s instead an attitude and a set of behaviours that must be adopted on behalf of an incredible journey of success. First, it’s necessary to demystify the true meaning of “entrepreneur”. An entrepreneur is […]
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