marketing

February 16, 2024

The Evolution of Inbound Marketing: A Customer-Centric Approach

Today, an increasing number of companies and brands are recognizing the potential of "Inbound Marketing." Beyond mere sales, these entities aim to maintain customer interest, build relationships, and transform satisfied customers into advocates who recommend their products or services to others.
January 9, 2024
Blog Article - New Year's Resolutions in Marketing

New Year’s Resolutions in Marketing

New Year's celebrations often prompt us to look back at the past year and set new goals for the coming one. It's a time for personal reflection and a chance to renew our hopes.
December 22, 2023
From Presents to Presence: Redefining Christmas

From Presents to Presence: Redefining Christmas

Christmas should be about bringing loved ones together, reflecting on our choices, and spreading goodwill. But sometimes, people end up serving companies instead of the other way around.
September 21, 2023
LSDM_Packaging as a Brand Marketing Strategy in the Italian Retail Sector

Packaging as a Brand Marketing Strategy: Its Impact on Consumer Buying Behaviour

The container of a product, also known as packaging, became one of the most effective communication resources. Due to the advent of technology, the rise of self-service, and the ongoing evolution of consumers’ living, the packaging increasingly assumed a stimulus of impulsive buying behaviour.
July 28, 2023

Can tokenization and blockchain democratise finance and bring more active participants into the financial markets?

Can tokenization and blockchain democratise finance and bring more active participants into the financial markets? The case for southeast asia
July 14, 2023
Addressing the Shift Online_Blog_Article

Addressing the Shift Online

How can print B2B magazines remain relevant in the digital era? A Case Study of a UK-Based Publication The advent of digital technologies has created both opportunities and challenges for business-to-business (B2B) print publishers. The 2010s saw printed publications taking on a reduced role in B2B media. With the start […]
June 23, 2023
Web3 Design Studios

Web3 Design Studios: A Business Case for Web 3 Creators

The Web3 is an opportunity for digital creators to find new forms of work. This third phase of the Internet's development promises deeper user engagement, a decentralised culture, and enhanced immersive experiences.
May 5, 2023
Marketing the unknown blog

Marketing The Unknown

In approaching new markets and opportunities, companies that apply strategic marketing make good practice of market studies and trend analysis, aiming to anticipate the needs and behaviour of consumers or potential client companies.
April 19, 2023

How can the metaverse change the business world? The case of the Portuguese company JOINCO

It is good to understand that the Metaverse is no longer science fiction, but a new level of reality that combines the real and virtual universe.
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