marketing – London School of Design & Marketing

September 21, 2023

Packaging as a Brand Marketing Strategy: Its Impact on Consumer Buying Behaviour

The container of a product, also known as packaging, became one of the most effective communication resources. Due to the advent of technology, the rise of self-service, and the ongoing evolution of consumers’ living, the packaging increasingly assumed a stimulus of impulsive buying behaviour.

July 28, 2023

Can tokenization and blockchain democratise finance and bring more active participants into the financial markets?

Can tokenization and blockchain democratise finance and bring more active participants into the financial markets? The case for southeast asia

July 14, 2023

Addressing the Shift Online

How can print B2B magazines remain relevant in the digital era? A Case Study of a UK-Based Publication The advent of digital technologies has created both opportunities and challenges for business-to-business (B2B) print publishers. The 2010s saw printed publications taking on a reduced role in B2B media. With the start […]

June 23, 2023

Web3 Design Studios: A Business Case for Web 3 Creators

The Web3 is an opportunity for digital creators to find new forms of work. This third phase of the Internet's development promises deeper user engagement, a decentralised culture, and enhanced immersive experiences.

May 5, 2023

Marketing The Unknown

In approaching new markets and opportunities, companies that apply strategic marketing make good practice of market studies and trend analysis, aiming to anticipate the needs and behaviour of consumers or potential client companies.

April 19, 2023

How can the metaverse change the business world? The case of the Portuguese company JOINCO

It is good to understand that the Metaverse is no longer science fiction, but a new level of reality that combines the real and virtual universe.

March 29, 2023

Plant-based pies in South Africa – Elitist trend or the future?

Pieman’s is the largest manufacturer of pies in South Africa and the cost of their primary ingredient, meat, has increased dramatically over the last two years making it difficult to maintain their profitability targets. This research conducted two interviews and three focus groups to establish the suitability of developing a […]

March 29, 2023

The Importance of Social Listening in Marketing and Design

In today’s digital age, social media has become an integral part of the marketing and design industry. They’re an important tool for businesses to connect with customers, promote products and build brand loyalty. But it’s not just about creating and sharing content. It’s also about hearing what customers are saying […]

March 3, 2023

Understanding how trends are born: A look into the world of marketing and design

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]