marketing

March 29, 2023

Plant-based pies in South Africa – Elitist trend or the future?

Pieman’s is the largest manufacturer of pies in South Africa and the cost of their primary ingredient, meat, has increased dramatically over the last two years making it difficult to maintain their profitability targets. This research conducted two interviews and three focus groups to establish the suitability of developing a […]
March 29, 2023

The Importance of Social Listening in Marketing and Design

In today’s digital age, social media has become an integral part of the marketing and design industry. They’re an important tool for businesses to connect with customers, promote products and build brand loyalty. But it’s not just about creating and sharing content. It’s also about hearing what customers are saying […]
March 3, 2023

Understanding how trends are born: A look into the world of marketing and design

Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]
February 7, 2023

Leon Logothetis “Go Be Kind” Personal Branding

It’s undeniable that today, Personal Marketing is an indispensable factor to consider in order to achieve professional success. This work focuses on the Personal Marketing as a sales strategy for Leon Logothetis brand “Go Be Kind.” Leon is a best-selling author, TV host and motivational speaker whose mission is to […]
November 11, 2022

Development of a business plan for an e-commerce start-up

The dissertation deals with the development of a guideline for starting a company; the development of a business plan for an e-commerce start-up. Therefore, the main objective is to identify important components of a business plan for start-up- companies and to investigate the aspects impacting the successful planning of an […]
October 7, 2022

One choice too many: What can Zalando improve to avoid the negative effects of the feeling of choice overload for consumers in the Netherlands.

In this Applied Project, the main question is: ‘’What can webshop Zalando do to improve to avoid the negative effects of choice overload on dutch consumers between 20 and 40 years old?’’ The objectives were (1) to find out what Choice Overload exactly is, (2) to see how the target […]
September 25, 2022

Botanic Bowl. Domestic compact composting bin.

This project presents a composting solution directed at people with small interior spaces. With the environmental concern of organic domestic waste production, Botanic Bowl seeks to be a solution to this problem in a simple way, linking this process with Japanese philosophy. The developed product uses the bokashi technique, promoting […]
August 26, 2022

Implementation of Design Thinking methodologies to turn scientific data into visual communication via 3D video – a case applied to the controlled burns in Brazil

The complexity of technical data from various fields of science usually makes them incomprehensible for those who aren’t used to the subject matter. The information, many times distorted by third parties, discredits the content and promotes the rise in so-called fake news. With that in mind and resorting to means […]
August 10, 2022

Marketing Plan for the Health + Business/Service in Portugal

This project focuses on the development of a marketing plan to be used by a new business and service. This business will be carrying out its operations on Portuguese soil and intends to give its users the chance of knowing which physicians are available in their area of residence and […]
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