start-up

It’s undeniable that today, Personal Marketing is an indispensable factor to consider in order to achieve professional success. This work focuses on the Personal Marketing as a sales strategy for Leon Logothetis brand “Go Be Kind.” Leon is a best-selling author, TV host and motivational speaker whose mission is to […]

The dissertation deals with the development of a guideline for starting a company; the development of a business plan for an e-commerce start-up. Therefore, the main objective is to identify important components of a business plan for start-up- companies and to investigate the aspects impacting the successful planning of an […]