‘The Sari’, an ambassador for India, is deeply embedded in the Indian psyche and sartorial sense due to its usage starting from the bronze age civilization over 4000 years ago. It embodies the socio-cultural & economic journey of the Indian subcontinent. Sari is relevant not only to the owner but also to people who are involved in making it, especially when it is handcrafted and to the owner who receives it once its life cycle is over.
In approaching new markets and opportunities, companies that apply strategic marketing make good practice of market studies and trend analysis, aiming to anticipate the needs and behaviour of consumers or potential client companies.
Trends are a fascinating aspect of the marketing and design world. They are everywhere, from fashion to technology, and they can have a significant impact on how companies market and design their products. But have you ever wondered how trends are born? In this article, we’ll explore the various factors […]