typography

December 7, 2023
The Importance of the Authorial Creative Process in Typography Design

The Importance of the Authorial Creative Process in Typographic Design

Typography is the means by which Man managed to catalogue communication for its easy repercussion and dissemination. Typography dominates the world in all its aspects and dictates how we relate to ourselves and how we relate to our surroundings.
July 31, 2022

Typographic body: a connection between form and personality in corporate logotypes

The objective of this work was a) to examine the relation between typographical body and the character, meaning and temperament of words that carry its form and b) to examine the perception of a global brands’ logotype (textual part of a logo) and measure on how their typography is perceived […]
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