canaismarketing

Feb
07

We’re requesting marketing managers who are everything and are nothing!

“We’re requesting marketing managers who are everything and are nothing!” While searching on a job portal, we quickly realise that the requirements asked by the companies are becoming more demanding.  The world is constantly changing, and technological developments are a huge breakthrough for this scenario. More and more, companies are looking for employees who are […]

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Feb
14

Trends in Education for 2019

Trends in Education for 2019 by Márcia Monteiro Like any other area, there are a set of trends foreseen for the upcoming years that are the result of the evolution of human behaviour and education is no exception. In the face of new challenges, the emergence of an increasingly global world combined with technological evolution […]

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Jan
31

New Zara Logo

New Zara Logo The new Zara logo was launched simultaneously with the announcement of the spring-summer 2019 collection. Fabien Baron was responsible for the artistic direction of the campaign and his agency, Baron & Baron, was responsible for creating the logo that is characterized by higher, thinner and curved lines. These same lines overlap by […]

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Jan
17

LSDM International Representative – Colombia

The London School of Design and Marketing announces that starting from today there is an International Representative in Colombia called Edison Martinez Soler. Edison Martinez Soler has 10 years of experience in Marketing having worked as Marketing Director, Market and Advertising Director, speaker/lecturer in sectors such as the media sector, advertising, education, entertainment and others. […]

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Nov
19

The Best Marketing Strategies for small enterprises

The Best Marketing Strategies for small and medium enterprises (SMEs) by Márcia Monteiro There is a panoply of marketing strategies that can be used in different enterprises or organisations. However, marketing managers must make decisions in relation not only to the dimension of the enterprise but also in relation to the product or service they […]

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Nov
13

The Application of Augmented Reality (AR) Technology in Turistic Marketing

“The Application of Augmented Reality (AR) Technology in Turistic Marketing” by Ana Barini, Student of MA Marketing The augmented reality (AR) can be defined as a system that adds computer-generated virtual objects to the real world, using or not some technological device. According to experts, it will be accessible and available to most companies in […]

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Oct
17

Is your company in the blue ocean or in the red ocean?

“Is your company in the blue ocean or in the red ocean?” by Márcia Monteiro The blue ocean strategy emerged from the book “The Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne and represents the search for differentiation of a low-cost product or service, making competition irrelevant. Today, most companies and organisations operate […]

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Oct
17

The 4 types of Email Marketing Strategy

“The 4 types of Email Marketing Strategy” by Márcia Monteiro When marketing professionals decide to start a Marketing Email campaign, it’s very important to know which types of email can be sent. Blog updates: this is the kind of email that notifies you every time there’s new content available on the blog. This kind of […]

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