marketingstrategy

Feb
07

We’re requesting marketing managers who are everything and are nothing!

“We’re requesting marketing managers who are everything and are nothing!” While searching on a job portal, we quickly realise that the requirements asked by the companies are becoming more demanding.  The world is constantly changing, and technological developments are a huge breakthrough for this scenario. More and more, companies are looking for employees who are […]

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Feb
14

Trends in Education for 2019

Trends in Education for 2019 by Márcia Monteiro Like any other area, there are a set of trends foreseen for the upcoming years that are the result of the evolution of human behaviour and education is no exception. In the face of new challenges, the emergence of an increasingly global world combined with technological evolution […]

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Jan
31

New Zara Logo

New Zara Logo The new Zara logo was launched simultaneously with the announcement of the spring-summer 2019 collection. Fabien Baron was responsible for the artistic direction of the campaign and his agency, Baron & Baron, was responsible for creating the logo that is characterized by higher, thinner and curved lines. These same lines overlap by […]

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Jan
17

LSDM International Representative – Colombia

The London School of Design and Marketing announces that starting from today there is an International Representative in Colombia called Edison Martinez Soler. Edison Martinez Soler has 10 years of experience in Marketing having worked as Marketing Director, Market and Advertising Director, speaker/lecturer in sectors such as the media sector, advertising, education, entertainment and others. […]

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Jan
07

Anti-marketing Bloggers

“Anti-marketing Bloggers” by Guilherme Sette Unlike all the fame, luxury and prestige that many digital influencers have on social media, in their profiles, there are plenty of other bloggers who create virtual spaces for discussing topics, and these virtual spaces are also very important for members/followers, plus they influence the brand awareness in online environments. […]

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Dec
26

New Year’s resolutions in Marketing

“New Year’s resolutions in Marketing” by Márcia Monteiro New Year’s celebration is often seen as an opportunity to reflect upon the past year and set new goals for the new year. It is also the time to rethink our individual choices and renew our hopes. Is it possible to adopt the same way of thinking […]

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Dec
17

Marketing Strategies at Christmas

“Marketing Strategies at Christmas” by Márcia Monteiro When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared […]

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Dec
10

A new perspective of Marketing and Christmas

“A new perspective of Marketing and Christmas” by Márcia Monteiro In the countries where Christmas is celebrated, this time is seen as an opportunity for companies and brands to increase sales. In addition to special Christmas campaigns, discounts and sales period, the consumer is also sensitive to these matters and takes advantage of this period […]

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