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Mar
25

Competitor Analysis Strategies

Competitor Analysis Strategies by Márcia Monteiro Competitor analysis is a fundamental tool for every organisation because, through the use of this kind of information, organisations will be able to improve their strategies and differentiate themselves in an increasingly demanding and competing market. Therefore, it’s imperative for organisations to have an exact notion of their positioning […]

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Mar
20

Digital Marketing Glossary

Digital Marketing Glossary by Márcia Monteiro For those who work in digital marketing and with its respective tools, or for those who ambition to perform this kind of tasks, you must get familiar with a series of frequently used terms and acronyms. Next, we will present you the main terms and acronyms along with a […]

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Feb
25

Marketing Trends for 2019

Marketing Trends for 2019 by Márcia Monteiro 1 # Advertising VS Content In the last couple of years, consumers have been underestimating advertising ads. A survey conducted by Nielsen (2015) has shown that the four most reliable sources in advertising are: the people we know, the brand’s official website, editorial sites and real testimonials. About […]

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