Updates

Sep
18

Design as Culture

“Design as Culture” by Armando Vilas-Boas Two questions on this matter: — What’s the Design’s role towards Culture? — What’s the influence of Culture in Design? To answer these questions, first we must understand the whole that configures culture. Culture is the system of shared beliefs, values, customs, behaviours, and artefacts that the members of […]

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Sep
10

Organisations’ creativity and innovation

Organisations’ creativity and innovation by Guilherme Sette What comes to your mind when you think of creativity and innovation? Some think about very special people and that creativity and innovation require an extraordinary talent. It’s associated to arts, science and great inventions. In a wider perspective, creativity can be defined as the mental process of […]

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Aug
13

Inbound Marketing: when is the customer who’s looking for you

Inbound Marketing: when is the customer who’s looking for you Concepts such as “Outband Marketing” and “Inboud Marketing” are known by most marketing managers. However, it was only since 2009 that the real explosion of this method has occurred, possibly driven by the launching of the book “Inbound Marketing: Get Found Using Google, Social Media, […]

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Aug
03

The relevance of design thinking

The relevance of design thinking The main emphasis in design teaching usually resides in studio format classes, where students discuss their ideas and learn by doing, improving their projects through an iterative process. In design there is no exhaustive list of papers or books that can teach you how to think and work like a […]

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Jul
23

Pseudo Digital Influencers

Pseudo Digital Influencers In today’s digital age, we’ve all heard of Bloggers, Instagrammers or Youtubers, designations we’ve assigned to people with an outstanding position in certain social networks. In 2018 there was an upgrade to these designations and nowadays they’re referred as Digital Influencers. But let’s analyse this step by step: what’s a Digital Influencer? […]

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Jul
10

The image’s expressive and descriptive power

“The image’s expressive and descriptive power” by Marina Santos In a world where visual diversity rules, what name shall we give to the portrait that has been growing alongside our society for years? The portrait exists since the early days on earth, according to artistic cultural records. But if then we were just painted portraits, […]

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Jul
02

New International Representative in Brazil

The London School of Design and Marketing announced that starting today there is an International Representative in Brazil called Ani Mari Hartz. Ani Mari Hartz has a PhD in Communication Sciences (UNISINOS) and a postdoctoral degree in Marketing (NOVA SBE). Currently, in addition to her position of member and director at Ani Hartz Consultancy she […]

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Jun
12

Digital Marketing does not Exist!

“If you don’t show up on the first page of Google, no one will ever know you” “If you are not online, you are completely out of the loop” “If you don’t think about the new digital age is because you’re still stuck in the last century” How many of us, as managers or entrepreneurs, […]

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