Updates

Mar
11

Generative Design

“Generative Design” by Armando Vilas-Boas As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity corporations. In this week you will explore […]

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Mar
04

Visual Intelligence

Visual Intelligence by Armando Vilas-Boas Digital social networks are one facet of the ever more complex digital technology, because to the immediacy factor they add interconnectivity: we can be in constant communication with everyone almost anywhere. More effective technological media will emerge in the near future to once and for all terminate any shred of […]

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Feb
25

Marketing Trends for 2019

Marketing Trends for 2019 by Márcia Monteiro 1 # Advertising VS Content In the last couple of years, consumers have been underestimating advertising ads. A survey conducted by Nielsen (2015) has shown that the four most reliable sources in advertising are: the people we know, the brand’s official website, editorial sites and real testimonials. About […]

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Feb
14

Trends in Education for 2019

Trends in Education for 2019 by Márcia Monteiro Like any other area, there are a set of trends foreseen for the upcoming years that are the result of the evolution of human behaviour and education is no exception. In the face of new challenges, the emergence of an increasingly global world combined with technological evolution […]

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Jan
31

New Zara Logo

New Zara Logo The new Zara logo was launched simultaneously with the announcement of the spring-summer 2019 collection. Fabien Baron was responsible for the artistic direction of the campaign and his agency, Baron & Baron, was responsible for creating the logo that is characterized by higher, thinner and curved lines. These same lines overlap by […]

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Jan
17

LSDM International Representative – Colombia

The London School of Design and Marketing announces that starting from today there is an International Representative in Colombia called Edison Martinez Soler. Edison Martinez Soler has 10 years of experience in Marketing having worked as Marketing Director, Market and Advertising Director, speaker/lecturer in sectors such as the media sector, advertising, education, entertainment and others. […]

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Jan
07

Anti-marketing Bloggers

“Anti-marketing Bloggers” by Guilherme Sette Unlike all the fame, luxury and prestige that many digital influencers have on social media, in their profiles, there are plenty of other bloggers who create virtual spaces for discussing topics, and these virtual spaces are also very important for members/followers, plus they influence the brand awareness in online environments. […]

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Jan
02

Design as Business

“Design as business” by Armando Vilas-Boas Why is it important to design a business model for the design trade? Because the business model thinking is the best way for a design business to adapt to the changes that the world and life constantly face. For that matter, here’s a brief introduction to the main topics […]

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