Updates

Nov
19

The Best Marketing Strategies for small enterprises

The Best Marketing Strategies for small and medium enterprises (SMEs) by Márcia Monteiro There is a panoply of marketing strategies that can be used in different enterprises or organisations. However, marketing managers must make decisions in relation not only to the dimension of the enterprise but also in relation to the product or service they […]

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Nov
13

The Application of Augmented Reality (AR) Technology in Turistic Marketing

“The Application of Augmented Reality (AR) Technology in Turistic Marketing” by Ana Barini, Student of MA Marketing The augmented reality (AR) can be defined as a system that adds computer-generated virtual objects to the real world, using or not some technological device. According to experts, it will be accessible and available to most companies in […]

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Oct
17

Is your company in the blue ocean or in the red ocean?

“Is your company in the blue ocean or in the red ocean?” by Márcia Monteiro The blue ocean strategy emerged from the book “The Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne and represents the search for differentiation of a low-cost product or service, making competition irrelevant. Today, most companies and organisations operate […]

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Oct
17

The 4 types of Email Marketing Strategy

“The 4 types of Email Marketing Strategy” by Márcia Monteiro When marketing professionals decide to start a Marketing Email campaign, it’s very important to know which types of email can be sent. Blog updates: this is the kind of email that notifies you every time there’s new content available on the blog. This kind of […]

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Oct
17

Is the Marketing Email still current?

“Is the Marketing Email still current?” by Márcia Monteiro At a time in which is given so much importance to the relationship between customers, companies or brands just as to personalised communication, does it make sense to use the marketing email as a marketing and communication strategy? To what extent are mass emails, personalised with […]

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Oct
17

Learn more than design

“Learn more than design” by Armando Vilas-Boas At LSDM we strive to educate our students on a variety of aspects we find pertinent to a well-grounded design education, and so we teach an encompassing range of subjects in order to achieve that end. However, we are aware that design at large has fallen so strongly […]

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Sep
24

We’re requesting marketing managers who are everything and are nothing!

“We’re requesting marketing managers who are everything and are nothing!” by Márcia Monteiro While searching on a job portal, we quickly realise that the requirements asked by the companies are becoming more demanding.  The world is constantly changing, and technological developments are a huge breakthrough for this scenario. More and more, companies are looking for […]

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Sep
18

Design as Culture

“Design as Culture” by Armando Vilas-Boas Two questions on this matter: — What’s the Design’s role towards Culture? — What’s the influence of Culture in Design? To answer these questions, first we must understand the whole that configures culture. Culture is the system of shared beliefs, values, customs, behaviours, and artefacts that the members of […]

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