Updates

Jul
10

The image’s expressive and descriptive power

“The image’s expressive and descriptive power” by Marina Santos In a world where visual diversity rules, what name shall we give to the portrait that has been growing alongside our society for years? The portrait exists since the early days on earth, according to artistic cultural records. But if then we were just painted portraits, […]

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Jul
02

New International Representative in Brazil

The London School of Design and Marketing announced that starting today there is an International Representative in Brazil called Ani Mari Hartz. Ani Mari Hartz has a PhD in Communication Sciences (UNISINOS) and a postdoctoral degree in Marketing (NOVA SBE). Currently, in addition to her position of member and director at Ani Hartz Consultancy she […]

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Jun
12

Digital Marketing does not Exist!

“If you don’t show up on the first page of Google, no one will ever know you” “If you are not online, you are completely out of the loop” “If you don’t think about the new digital age is because you’re still stuck in the last century” How many of us, as managers or entrepreneurs, […]

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Jun
04

The cultural power of visual design

The cultural power of educated visual design has become a pressing matter due to the pervasiveness and ubiquity of instant digital visual media and the leaning towards a popular stream of visual communication, with the power to broadcast messages increasingly falling towards the commonly untrained and uneducated citizen and not just the image professional. Let’s […]

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May
29

LSDM – New Partnership

The London School of Design and Marketing is proud to announce a new partnership with IMF Portugal which is, henceforth, the International Representative of LSDM. IMF Portugal will assume this position in a partnership of communication, promotion and commercialization of the educational offer: bachelor’s and master’s in marketing or design from LSDM, 100% online. The […]

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May
21

The Role of a Designer in Society

Design is everywhere and is something complex. Decisions are made considering a practical solution in a certain context. The visual project of “The Role of a Designer in Society” comes from the need and sense of personal obligation to explain and show what design is, in an appealing way. Starting by the ones who will […]

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May
16

Marketing is on Strike!

It’s well known that, many times consumers are manipulated to acquire products or services they do not need, just because of marketing. Impulse buying (1) is due to marketing. Sometimes, people are disappointed by their shopping because they were deceived. They are encouraged to buy because marketing announces a price with “,99” making the consumer […]

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May
07

Design and Branding

The role of the brand is central to consumer culture. We increasingly eat brands; eating in the literal sense: to ingest and digest: we don’t eat an ice-cream, we eat a Sundae™ and end the meal with a McCoffee™. Maybe one day giant corporations will begin to register words like ‘bread’, ‘joy or ‘food’. We […]

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