Updates

May
13

Do you know how to apply the Golden Circle?

Do you know how to apply the Golden Circle? By Márcia Monteiro The concept of Golden Circle became known when Simon Sinek first published his book “Starts With Why”. Ever since many marketing professionals have been using the author’s methodology. Let’s take a look at the following example: imagine there are 2 brands of automobiles […]

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Apr
17

Benefits of Endomarketing

Benefits of Endomarketing by Márcia Monteiro Endomarketing (or internal marketing) is based on an institutional marketing strategy aimed at the internal public of an organisation. In general, it’s a combination of actions between the HR (Human Resources) department and the Marketing department. The HR department must know the needs of its employees, turning problems into […]

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Apr
15

Make your own Personal Marketing

Make your own Personal Marketing by Márcia Monteiro In an increasingly competitive market, not only between companies and organisations but also between people, it is very important to develop our own personal marketing, because this is the only way we can possibly differentiate ourselves from others. Besides, when we work in our personal marketing, we […]

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Apr
08

Steps for product development

“Steps for product development” by Armando Vilas-Boas The process of product development translates into a series of steps that include the conceptualization, design, development, and marketing of newly created or newly rebranded goods or services. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that […]

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Mar
25

Competitor Analysis Strategies

Competitor Analysis Strategies by Márcia Monteiro Competitor analysis is a fundamental tool for every organisation because, through the use of this kind of information, organisations will be able to improve their strategies and differentiate themselves in an increasingly demanding and competing market. Therefore, it’s imperative for organisations to have an exact notion of their positioning […]

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Mar
20

Digital Marketing Glossary

Digital Marketing Glossary by Márcia Monteiro For those who work in digital marketing and with its respective tools, or for those who ambition to perform this kind of tasks, you must get familiar with a series of frequently used terms and acronyms. Next, we will present you the main terms and acronyms along with a […]

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Mar
11

Generative Design

“Generative Design” by Armando Vilas-Boas As a trend, it started being used in art projects by generating random algorithms for sounds or images for example. It moved into logo and design identity projects as a trend for non-static “boring” logos and creating a new language for traditional identity corporations. In this week you will explore […]

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Mar
04

Visual Intelligence

Visual Intelligence by Armando Vilas-Boas Digital social networks are one facet of the ever more complex digital technology, because to the immediacy factor they add interconnectivity: we can be in constant communication with everyone almost anywhere. More effective technological media will emerge in the near future to once and for all terminate any shred of […]

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