Updates

Apr
19

The 5 Stages of Success in Project Management

A project is a set of temporary processes, with a start and end, which aims to achieve a specific goal in a company or organisation. Such goal can range from the creation or improvement of a product or service to the increase of sales volume or carry out a specific campaign. Regardless of its nature […]

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Mar
08

The New Age of Digital Press Office

Marketing is a science in constant evolution. The tools and strategies used by marketing managers today will probably be different tomorrow. One of the main reasons for this constant change is the evolution of technology. The press office is one of the most used tools in marketing, so it is important to provide managers with […]

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Feb
28

The advantages of Press Office as Marketing and Branding Strategy

A Press Office is one of the most used marketing strategies by companies, organizations or brands. What many people still don’t know is that is can also work just as effectively (or more so) as Branding than advertising. A Press office does not guarantee a company or person will be in the media as it […]

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Feb
14

8 tips to build your brand’s storytelling

🕒  READING TIME | 3 MIN Storytelling is a method that uses words or audio-visual resources to convey a certain content. It’s been widely used in advertising and in marketing strategies as a way to promote a brand or company through indirect sales. It’s considered a great tool to share knowledge as the art of […]

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Feb
07

5 Steps for Successful Storytelling

Marketing has been evolving in the way it presents communication and sales tools and strategies. Due to the tremendous growth of the competition in many industries, companies and brands have increasingly adopted marketing strategies that convey a unique and non-transferable identity in their communication.  Storytelling has revolutionized the construction of that self-identity, playing a crucial role […]

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Jan
18

10 Predictive Marketing Applications

The Digital Environment is constantly evolving and it’s reaching the most diverse areas, and Marketing is no exception. We hear about social media or digital marketing, different concepts that complement each other and above all help several business areas to promote, communicate or sell their products or services.    In recent years, Digital Marketing has […]

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Nov
01

Market trends in Design and how they reflect on our MA in Design

At LSDM we’re always keeping an eye on design trends and our MA intends to be both a reflection of what goes on in the world of Design and a forecaster of trends, preparing our students to not only be aware of what’s going on but also to be trendsetters themselves. This requires not only […]

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Aug
18

Marketing Trends : An Unusual Perspective

Nowadays, if we search on the web about marketing trends, we get back 240 million results. That’s a fantastic job done by Google in just 0.75 seconds. Browsing through the results that this search produces is, however, a very frustrating experience. Besides facing overused titles like “Marketing trends that will disrupt your business”, “Key marketing […]

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