Updates

Jan
07

Anti-marketing Bloggers

“Anti-marketing Bloggers” by Guilherme Sette Unlike all the fame, luxury and prestige that many digital influencers have on social media, in their profiles, there are plenty of other bloggers who create virtual spaces for discussing topics, and these virtual spaces are also very important for members/followers, plus they influence the brand awareness in online environments. […]

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Jan
02

Design as Business

“Design as business” by Armando Vilas-Boas Why is it important to design a business model for the design trade? Because the business model thinking is the best way for a design business to adapt to the changes that the world and life constantly face. For that matter, here’s a brief introduction to the main topics […]

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Dec
26

New Year’s resolutions in Marketing

“New Year’s resolutions in Marketing” by Márcia Monteiro New Year’s celebration is often seen as an opportunity to reflect upon the past year and set new goals for the new year. It is also the time to rethink our individual choices and renew our hopes. Is it possible to adopt the same way of thinking […]

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Dec
17

Marketing Strategies at Christmas

“Marketing Strategies at Christmas” by Márcia Monteiro When companies and brands start developing a marketing and communication strategy specifically for Christmas, it’s very important to do it in a timely manner. According to a study conducted by Google, about 26% of consumers start their Christmas shopping in October, so businesses and brands must be prepared […]

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Dec
10

A new perspective of Marketing and Christmas

“A new perspective of Marketing and Christmas” by Márcia Monteiro In the countries where Christmas is celebrated, this time is seen as an opportunity for companies and brands to increase sales. In addition to special Christmas campaigns, discounts and sales period, the consumer is also sensitive to these matters and takes advantage of this period […]

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Dec
04

6 Essential Steps for a Successful Entrepreneur

“6 Essential Steps for a Successful Entrepreneur” by Márcia Monteiro If you intend to be a successful entrepreneur, you should know there are no secrets. There is boldness and a set of behaviours that must be adopted on behalf of an incredible journey of success. First, it is necessary to demystify the true meaning of […]

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Nov
28

Just Ask…Design!

“Just Ask…Design!” by Armando Vilas-Boas In the professional world of design, the ability to raise questions is paramount. Designers often respond without asking first, they present “solutions” to all problems without properly analysing them. They are not used to ask but are rather trained to give a quick and accurate answer. In design, you can’t […]

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Nov
19

The Best Marketing Strategies for small enterprises

The Best Marketing Strategies for small and medium enterprises (SMEs) by Márcia Monteiro There is a panoply of marketing strategies that can be used in different enterprises or organisations. However, marketing managers must make decisions in relation not only to the dimension of the enterprise but also in relation to the product or service they […]

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