Xénia Azevedo

September 21, 2023
LSDM_Packaging as a Brand Marketing Strategy in the Italian Retail Sector

Packaging as a Brand Marketing Strategy: Its Impact on Consumer Buying Behaviour

The container of a product, also known as packaging, became one of the most effective communication resources. Due to the advent of technology, the rise of self-service, and the ongoing evolution of consumers’ living, the packaging increasingly assumed a stimulus of impulsive buying behaviour.
September 7, 2023
LSDM_Saving Civilian Lives: Design of a Smart Medical Kit for Inaccessible War Regions

Saving Civilian Lives: Design of a Smart Medical Kit for Inaccessible War Regions

A conceptual design was planned, as a basis for a pursuing governmental maturation project. The desired outcome was a testable prototype of a kit, adequate for laymen under war conditions. A backpack sized smart medical kit was designed, new, concerning lay-usability, serving from prevention to aftercare, and diagnostics nearly approaching doctors’ practice conditions.
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London School of Design & Marketing

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